BIMA Awards 2016 - The countdown begins
- 1 min read
Published on Monday 12th September 2016
A few weeks ago we were excited to hear that our Unlock Utopia project for UNIQLO had been shortlisted for not one, but two BIMA Awards for the Integrated and Consumer Retail Categories. Hooray! With the ceremony taking place this Thursday, the days, hours and minutes are counting down to the big reveal… will we be walking away with one or two (or zero?!) trophies?
As our first time entering the BIMA Awards, we are truly thrilled to have been shortlisted, particularly as we’re rubbing shoulders with other great brands and big global agencies.
This project was special to us because it was the first time that we’d officially put our campaigns platform, Prize Media, to the test and it served the campaign amazingly. This was testament to the hard work of the Graphite team and was fuelled by the trust and ambition of our client. It’s true what they say; teamwork – does in fact – make the dreamwork. So, even if we only come away with a hangover, we’ll still be as proud as punch!
Sadly we didn't take home a trophy but we certainly came away with hangovers! Congrats to all the winners and runners up, we'll see you at the next one ;)