01 Caterham

Caterham Cars launches Prize Media campaign at Harrods

  • 1 min read
Callum Stannard
by Callum Stannard
Account Executive

Being part of the Client Services team at Graphite is great fun. I love music, writing and taking photos. But most of all I love Brighton.

Published on Wednesday 12th October 2016

A digital customer experience for Caterham Cars at Harrods

Today we are very excited to announce both a new client and project. We recently began working with Caterham Cars, the British car manufacturer responsible for the timeless Seven design, originally created by legendary car designer Colin Chapman back in the 1950’s.

To celebrate the launch of Caterham’s special-edition Seven, created in partnership with Harrods, we designed and developed a custom iPad experience to be hosted alongside the new car in the hugely popular Knightsbridge store.

Caterham I Pad

Built on our Prize Media platform, the experience allows Harrods visitors to learn about the Harrods Caterham Seven, a specially crafted Harrods customised version of the incredibly quick 420S, as well as the new personalisation service – Caterham Signature. Harrods visitors are able to quickly access more information via the iPads or register for updates and to be contacted by a member of the Caterham team.

The Harrods Seven will be in store throughout October so please do pop in and check it out if you’re in the neighbourhood.