Creating Digital Experiences To Shape A Better Future For People - Graphite CX
- 7 mins read
Published on Monday 10th February 2020
Creating Digital Experiences To Shape A Better Future For People
Join us on March 19th 2020 for an evening of inspirational sessions for business owners, leaders, product designers and start-ups who want to deliver better CX. We’ve curated a line up of thought leaders who will inspire you to create better products and experiences for your customers.
Customers are increasingly demanding products and services that are easy to use, personally meaningful and socially and environmentally beneficial. New definitions of value for customers give those designing and delivering products and experiences an unprecedented opportunity to shape the future. With the Graphite Digital CX sessions, we wanted to create an event that would be useful to business owners, business leaders, start-ups, product designers, designers and developers that want to deliver better experiences. There will be drinks, canapes and networking too.
The event is by invitation-only. If you are interested in joining us, use your exclusive code to download your invitation from Eventbrite. If you don’t yet have an invitation and are interested in joining us, please email our friendly team on firstname.lastname@example.org. We’ll send you an invite or add you to the waitlist.
For the first of our sessions, we’ve curated a line-up of thought leaders who will explore different methods used to create and deliver better experiences as we move through 2020 and beyond. You’ll be hearing from those that are already building great products and shaping a better future. Speakers confirmed include:
Designing with AI: Setting User Expectations
Emily Sappington - Product Director for Voice & Conversational applications at Babylon Health
Emily is the Product Director for the Assistant teams at Babylon Health and she focuses on creating natural ways for people to access affordable healthcare.
Previously she served as VP of Product at London-based AI startup, Context Scout. Emily has spent the bulk of her career in the United States designing Windows and Cortana for Microsoft across devices, particularly Natural Language & UI interactions with the assistant. Emily is a lecturer, US patent-holder, career coach for Ada School (the National College for Digital Skills in the UK), and is a recipient of an Exceptional Talent Visa from the UK Government and Tech Nation.
It is a product designer’s job to make AI feel human-like and magical, not overwhelming and scary to users. In this inspiration session, Emily will share some best practices for designing for AI in both large and small organisations. She’ll dig deeper into setting appropriate expectations when designing for AI and share how drawing on human interaction models help designers know what to expect when people encounter their AI product.
Nudge for great, not just for good - using behavioural insights to make better products
Jerome Ribot and Roxy Borowska - Coglode
Roxy and Jerome are co-founders of Coglode which finds and distils behavioural research, telling product and design teams how to use it to make better products.
Behavioural insights have been used to increase conversion, drive loyalty and reduce risk. But they've also been used in ways that can backfire and do harm. Though it's important to address, avoiding manipulation is missing the bigger point about the potential for insights. Instead of merely doing no harm, we should be aiming far higher, making people feel smarter, more confident and joyful from using the products we design.
In this short talk, Coglode's co-founders Jerome and Roxy will show you how to nudge not just for good, but for great, using the latest research and case studies that provide a fresh perspective on behavioural science that wins by solving peoples' problems and making them feel great from using your products.
Combine UX and innovation to transform business
Kerry Malone - Product & UX Lead in Innovation at EDF Energy Blue Lab
Kerry is always bringing the voice of the customer to EDF’s innovations centre, Blue Lab. Her ability to bring empathy to ideas has changed the way the business thinks.
Sure, coming up with ideas is great but is innovation on its own really going to change your business? Probably not. Kerry is UX design and research lead at EDF’s innovation centre, Blue Lab. She’s going to talk you through the process she developed to turn blue sky thinking into valuable products and services. You’ll also learn how Blue Lab build solutions to problems, why you should spend time on user research and why the first step on the path to greatness is usually the riskiest.
Future AI - Innovation in the context of AI
Adam West- Head of Marketing at Satalia
Adam is Head of Marketing at Satalia, a 100 person enterprise AI company in London. Adam regularly speaks about the future of AI - myth-busting the hype and describing what impact it will have on individuals, business and society. Adam is the author of "Alexa, build me a brand" a paper on the impact of AI on branding and has done over 60 keynotes for organisations such as Google, Barclays, Society Générale, L&Q, GSK, BP, Pearson, the House of Commons, The US Trademark Office, CineEurope and ImpactAI.
Adam will discuss innovation in the context of AI and cut through the hype to focus on the future of AI and the impact it will have on individuals, businesses and society. He questions whether typical organisational structures are set up to attract, retain and empower the right talent. Finally, he touches on the use of AI and organisational psychology within organisations, including how it's being used to decentralise decision making and even set salaries.
Mind the gap: How design ops combined with human interactions can ground your vision in reality and create strong team dynamics
Thomas Michalak - Creative Director at Graphite Digital
Thomas Michalak is the Creative Director at Graphite Digital; and he excels in helping teams to collaborate. Thomas works with enterprise clients in Healthcare, Pharma and Retail on projects that demand user-centred design thinking and streamlined design operations. He works with clients to translate vision into intuitive user experiences.
Bridging the gap between vision and reality is one of the most challenging aspects of running a business. In this short talk, Thomas will share with you how optimising processes and creating safe spaces for human interaction can help you succeed in grounding your vision in reality. Thomas will share his experience of Design Operations, and demonstrate how the implementation of a systematic framework combined with strong team dynamics can create impact at scale.
6.30 pm: Registration, canapes and drinks
7.00 pm to 7.05 pm: Rob Verheul, Chair’s Opening Remarks
7.05 pm to 7.30 pm: Emily Sappington, Babylon Health, Designing for AI
7.30 pm to 7.55 pm: Thomas Michalak, Graphite Digital, Mind the gap: How design ops & strong team dynamics will help your vision become reality
8.10 pm to 8.35 pm: Roxy and Jerome, Coglode, Nudge for great, not just for good
8.35 pm to 9 pm: Adam West, Satalia, Future AI - Innovation in the context of AI
9.00 to 9.25 pm: Kerry Malone, EDF Energy Blue Lab, Combine UX and innovation to transform business
9.30 pm: Chair’s closing remarks
Afterwards, drinks and networking until close.
The evening will be hosted at the Microsoft Reactor, 70 Wilson St, Finsbury, London EC2A 2DB.
Want to join us?
This is a free event intended for business owners, business leaders, start-ups, product designers, designers and developers by invitation only. If you would like to attend, drop an email to our friendly team at email@example.com to get your code. If you already have a code, simply download your ticket here.