Creating Digital Experiences To Shape A Better Future For People - Graphite CX
- 5 mins read
Published on Monday 8th June 2020
Creating Digital Experiences To Shape A Better Future For People
8th July 2020 6:30 pm - 7:45 pm
9th July 2020 7:15 pm - 8:00 pm
Join us for two consecutive evenings of inspirational sessions for business owners, leaders, product designers and start-ups who want to deliver better CX. We’ve curated a line up of thought leaders who will inspire you to create better products and experiences for your customers.
Customers are increasingly demanding products and services that are easy to use, personally meaningful and socially and environmentally beneficial. New definitions of value for customers give those designing and delivering products and experiences an unprecedented opportunity to shape the future. With the Graphite Digital CX Sessions Webinar, we wanted to create an event that would be useful to business owners, business leaders, start-ups, product designers, designers and developers that want to deliver better experiences.
For the first of our sessions, we’ve curated a line-up of thought leaders who will explore different methods used to create and deliver better digital experiences as we move through 2020 and beyond. You’ll be hearing from those that are already building great products and shaping a better future.
Designing with AI: Setting User Expectations
Emily Sappington - Product Director for Voice & Conversational applications at Babylon Health
Emily is the Product Director for the Assistant teams at Babylon Health and she focuses on creating natural ways for people to access affordable healthcare.
Previously she served as VP of Product at London-based AI startup, Context Scout. Emily has spent the bulk of her career in the United States designing Windows and Cortana for Microsoft across devices, particularly Natural Language & UI interactions with the assistant. Emily is a lecturer, US patent-holder, career coach for Ada School (the National College for Digital Skills in the UK), and is a recipient of an Exceptional Talent Visa from the UK Government and Tech Nation.
It is a product designer’s job to make AI feel human-like and magical, not overwhelming and scary to users. In this inspiration session, Emily will share some best practices for designing for AI in both large and small organisations. She’ll dig deeper into setting appropriate expectations when designing for AI and share how drawing on human interaction models help designers know what to expect when people encounter their AI product.
Future AI - Innovation in the context of AI
Adam West- Head of Marketing at Satalia
Adam is Head of Marketing at Satalia, a 100 person enterprise AI company in London. Adam regularly speaks about the future of AI - myth-busting the hype and describing what impact it will have on individuals, business and society. Adam is the author of "Alexa, build me a brand" a paper on the impact of AI on branding and has done over 60 keynotes for organisations such as Google, Barclays, Society Générale, L&Q, GSK, BP, Pearson, the House of Commons, The US Trademark Office, CineEurope and ImpactAI.
Adam will discuss innovation in the context of AI and cut through the hype to focus on the future of AI and the impact it will have on individuals, businesses and society. He questions whether typical organisational structures are set up to attract, retain and empower the right talent. Finally, he touches on the use of AI and organisational psychology within organisations, including how it's being used to decentralise decision making and even set salaries.
Industry Panel: Creating better digital customer experiences for people
Mark Morris, Multi-Channel Lead at Novo Nordisk | Chris Lomas, Global Products Leader- AI & Data Science at Mercer | Maeve O’Gorman, Head of Digital at Vhi Healthcare| Thomas Michalak, Creative Director at Graphite Digital | Hosted by Rob Verheul, Managing Director at Graphite Digital.
Mark Morris, Chris Lomas, Maeve O’Gorman and Thomas Michalak all have extensive experience of delivering large CX transformation projects. In this session, our inspiring panel of brand leaders will share their experiences and tips on how to overcome difficulties, create a successful CX and how you can kick start your brand’s CX transformation.
8th July - Schedule:
6:30pm to 6:35pm: Chairs opening remarks
6.35 pm to 7.05 pm: Emily Sappington, Babylon Health, ‘Designing with AI: Setting User Expectations’ with Q&A
7:05 - 7:15 pm: Break
7:15 to 7:45 pm: Adam West, Satalia, Future AI - Innovation in the context of AI with Q&A
7:45 pm: Chairs closing remarks
9th July - Schedule:
7.15 pm to 8:00 pm: Industry Panel: Creating better digital customer experiences for people. Mark Morris, Multi Channel Lead at Novo Nordisk | Chris Lomas, Global Products Leader- AI & Data Science at Mercer |Maeve O’Gorman, Head of Digital at Vhi Healthcare| Thomas Michalak, Creative Director at Graphite Digital.
8:00 pm: Chair’s closing remarks
Want to join us?
This webinar intended for business owners, business leaders, start-ups, product designers, designers and developers. The sessions will be hosted via Zoom. If you would like to attend, you can register for free via Eventbrite. If you have any questions or enquiries, drop an email to our friendly team at email@example.com.