Digital Day 2017
- The Event
- 2 mins read
Published on Wednesday 20th December 2017
Digital Day this year brought Rob and Callum to Steyning Grammar school - something of a trip down memory lane for Rob; one of the school’s alumni. The day links digital industry professionals with schools across the UK, aiming to raise awareness of the digital career opportunities available.
It was clear from the start that the day was going to go well as the students were instantly engaged. With short, impactful presentations providing an overview of the industry, award-winning digital case studies, we shared our insight from within the industry of the people and processes involved.
After the initial inspiration, the students were set to work on solving some real-world briefs, supplied by LV, The Diana Award and another inspired by ASOS. They quickly self-organised and worked on their ideas collaboratively, applying some of the skills they had learned in their coursework to clarify the solution and develop its user experience and presentation.
I was so pleased to see students from across three classes mixing and working so well together with a common goal. Many of the quieter students came out of their shells, and everybody got something from it. Some students asked if we could do it every week!
Sarah Linsdell - ICT Teacher at Steyning Grammar School
Later, the teams presented their ideas in a Dragons’ Den-style pitch to Rob, Callum and the rest of their classmates. It was difficult to decide on a winner, as all of the ideas were really creative, considered and well presented - the students had picked up on our tips to make sure that solution presentation should be user-oriented, and this was evident through the resulting ideas.
The student’s ideas were original and they expressed them all so well - it was fantastic to see how everyone collaborated, and gave space for each other to contribute. They were unhindered by awareness of what might already exist, or what might be feasible today - which meant they could think very creatively to come up with some interesting user-centric product ideas.
Rob Verheul - Graphite Digital Managing Director
The winning idea was inspired by the IoT ‘wearable tech’ brief, designing a IoT motorcycle helmet with telemetry and automatic SOS function in the event of an accident. Taking the seed idea of ‘wearable tech’ and giving it real utility and purpose. This idea was sent to BIMA for adjudication amongst the 140+ submissions from around the country, and we’re sure it’s in with a chance of winning the grand prize.
As regional coordinators for Digital Day, we received lots of great feedback from the other 12 agencies, and we look forward to running it again next year. Hopefully with more agencies and schools! If you’re interested in taking part in 2018 please do contact email@example.com.