Graphite Digital At UNIQLO's 311 Marvel Event
3 mins read
Published on Friday 29th April 2016
Whose Side Are You On?
Last night at UNIQLO’s flagship Oxford Street 311 store, a very special launch took place to celebrate the the launch of UNIQLO’s Marvel UT t-shirt range and the UK release of Captain America: Civil War – the latest in Marvel’s hugely successful Avengers film franchise. In what is sure to be one of the biggest blockbusters of the year, the team of dynamic superheroes turn in on themselves over hero accountability creating two warring sides: one headed by the egoistically charismatic Iron Man, the other by the conventionally moralistic Captain America. UNIQLO asked their customers: whose side are you on? In collaboration with UNIQLO’s UT range, Marvel produced a collection of exciting, limited edition retail products for fans to snap up. But that wasn’t all – Graphite were privileged to be able to produce a Marvel-themed competition portal through our new campaign platform Prize Media.