Graphite Digital Day One

Graphite on BIMA Digital Day '16

  • 3 mins read
by Callum Stannard
Digital Campaign Executive

I love music, writing and taking photos. Creative campaigns are my favourite. But most of all I love Brighton

Published on Wednesday 16th November 2016

Graphite go back to school as part of Digital Day 2016

BIMA’s Digital Day is a nationwide initiative which is designed to link digital industry professionals with students in schools and colleges in the UK in order to raise awareness about the career opportunities in digital.

Graphite, Tilt, Pragmatic and BozBoz hosted exciting digital challenges in secondary schools, colleges and academies across the city. Aimed at 13-18 year olds, Digital Day kicked off with a morning of presentations from our local digital experts. This was followed by a competition in the afternoon, where students competed in one of three sponsored challenges (for Cancer Research, TATA Communications and Standard Life) to be in with a chance to win £500 cash for their school plus a host of other prizes.

To coincide with Digital Day, BIMA released new research revealing the extent of the digital skills gap, based on a survey of 151 digital agencies across the UK (22 of which are based in the South East). The survey finds that for the South East region, on average:

- Each digital agency has 3 unfilled vacancies

- It takes nearly 8 weeks to find the right person to fill each vacancy

- In the last 12 months, 41% of businesses have taken on apprentices, 36% have given work experience to school students and 18% have provided mentoring.

Three of the Graphite team headed to Brighton College where we were welcomed with open arms. The staff were incredibly hospitable and knowledgable and the students were fantastic. Each one had put themselves forwards for the day from a personal interest and remained focussed and motivated all day.

When it came to the challenges, we were collectively stunned by the incredible array of ideas that came out of the group. Every one of the students critically engaged with each brief and really thought about the target audience when putting responses together. It was near impossible to pick a winning team!

Graphite Digital Day Two

Rob, our MD had this to say about the day:

“We’re proud to have coordinated Digital Day across Brighton, seeing dozens of young people introduced to the world of digital and inspired to invest in skills such as design, development and account management. It’s clear that there’s a digital skills gap across the region, so I’m pleased to see businesses across the city nurturing the local talent of the future.

“Brighton is one of the UK’s top digital clusters, contributing over £744 million to the economy each year and employing over 15,000 people, so it’s fitting that we lead the way in training up the digital professionals of the future. My own personal experience at Graphite is that a digital career is innovative, fast paced, creative and above all, a lot of fun. I hope that the young people we worked with today got hands-on experience of what life could be like working in a digital team and that we might see them pursuing exciting digital careers as a result.”

Rob was also featured on Sarah Gorrell’s drive time show on BBC Sussex, giving his thoughts on the day and the skills gap within Digital. Listen here and skip to 23 minutes in to hear the story.