We are all the product of our environment and see our own product through a biased filter. User research is the closest thing to seeing the world through your user's eyes. Learn how pharma businesses can conduct successful user research in order to improve the digital experiences of their HCPs and patients and efficiently build and launch best-in-market digital products.
When we asked marketing professionals from the pharmaceutical industry whether they faced challenges when creating engaging digital content, 100% of respondents agreed. Here, we’ll look at how you can maximise value from your existing content through reusing, repurposing, and carefully considering the context.
Since 2018, Graphite has been working with a global pharmaceutical client to create and deploy a fully modular design system for use in creating HCP engagement sites for doctors, nurses and pharmacists around the world. Having successfully designed the system, Graphite is currently engaged in the global rollout of the design system, helping to train global agency partners, develop internal communications and further evolve the design system to ensure that we provide the best possible experience for HCPs.