Digital Strategy Service

Design Thinking

  • Approach
Creating customer value trough innovating thinking

Introducing Design Thinking

Graphite is privileged to work with large organisations, helping them to create products and experiences for their audiences around the world. 

We know that in order to develop a successful product that will satisfy your business objectives while engaging your target audience three important aspects need to be held in tension:  

Desirability: Provide customers with real value while positively adding to the brand experience.,

Viability: A long term goal and a cost effective solution that supports business' objectives and strategy.

Feasibility: Understand operational and technical capabilities to provide realistic solutions.


Applying Design Thinking 

Graphite work in partnership with their clients to balance these forces, resulting in innovative and realistic solutions that meet with market success. Using Lean methodology and a quick iteration process through Design Sprints, we are empowering our clients and collaborate to create product strategy and development roadmap - contact us today!

Get in touch

Graphite have user focus, a strong design thinking and creative capability, a collaborative approach, and are a pleasure to work with

Michelle Killick - Global Channel Lead - Pfizer eMCM