We use human-centred design and rapid prototyping to create an early working version of products, features, ideas, and experiences. This helps organisations to realise a viable, market-ready product or feature, ready for piloting and subsequent adoption by the business. Prototypes can be designed, developed and deployed in one to three months.
Together we make assumptions and create testable hypotheses that can be validated quickly with customers and iterated. The process helps to accelerate product development and user feedback. It enables you to create products and experiences that customers love and want to come back to time and time again.
We can work alongside your team to produce a POC (proof of concept), prototype or eventually an MVP (minimum viable product). Through the design sprint process, we establish a clear purpose for the prototype. A POC can help you look at the feasibility of an idea and it’s a useful tool to use within your organisation to move a project forward and confirm funding. We create low fidelity and high fidelity prototypes and test products and features with potential customers quickly.
Benefits of prototyping:
- Helps to provide reassurance within your organisation that the final product will be a success. You can test a prototype and quickly get results and feedback.
- Make sure that there is a customer need/demand for the product before you invest in full version.
- In just 3 months, it is possible to create an experience which delivers maximum value to a customer and the business. Your vision can be expressed in a visually rich prototype with functionality.
- You can gather both qualitative and quantitative feedback from your target audience, so you know how it is likely to be received in-market. An additional outcome of this is confidence and support from senior stakeholders.
Types of prototypes we deliver:
Principle & Origami prototypes
We use these to give mock-up examples of little delightful micro-interactions, transitions and animations; it’s great when you need a more detail in a prototype.
Emerging tech prototypes
We’re happy to create a proof of concept, or a prototype using other emerging technologies, like voice apps. Get in touch to discuss your requirements.
A quick way of prototyping for user journeys and information architecture, we take mockups and wireframes and turn them into a working prototype; it’s a simple and fast way of prototyping.
This is a minimum version of the final product or feature that is ready to be delivered to your customers. An MVP is developed with sufficient features to satisfy the core requirements of the early users of the product or feature.
We build clickable prototypes with realistic variables e.g. simulation of search queries. These prototypes are built with the same standards that we’d use for production websites, so you can be assured of the quality: it looks and feels like the real thing, but with reduced functionality.
Timing: 1-3 months
Deliverables: A low fidelity or high fidelity prototype.