Could the solution to some of the world’s health and wellness issues lie with digital health technology? Digital transformation for pharma and health companies is essential. An ageing population, a rise in chronic health conditions and increasing costs of healthcare are putting unprecedented pressure on the healthcare system in the UK and across the world. The convergence of health technology, mHealth and mobile communications is increasingly part of the solution to many of the challenges facing the health and wellness sector. Healthcare providers and pharmaceutical companies can harness this opportunity to create better outcomes for patients. Developments in personalisation and patient engagement can make a real difference. In this article, we will explore how healthcare providers are tackling today’s issues through technology, and how this innovation is changing lives.
Digital is an area that has caused big healthcare and pharma businesses to invest in new teams and capabilities, spawned thousands of startups bringing great innovation, created plenty of conversation, conferences, meet-ups and dedicated events. It’s clearly not a subject that is going to die down, as the industry looks to bolster the established ways of treating patients with new tools and services that can improve patient outcomes and their overall experience.