Healthcare

The “us vs them” narrative between those in commercial roles and their colleagues in regulatory compliance is longstanding within the world of healthcare and pharma. When it comes to digital products or services, it’s no different.  Product teams can feel constricted and frustrated by regulatory requirements — as if the end result will be a compromise that won’t live up to expectations. Regulatory teams can feel like they’re not being listened to or have been left out of the decision-making process.  Strict compliance guidelines are a fact of the sector we work in, and rightly so. Rather than constantly fighting against them, put processes and ways of working in place to break down the “us vs them” mentality, involving regulatory teams as early as possible in the product development process to enhance understanding and buy-in. 

The diabetes epidemic continues to grow in the UK. With a growing diabetic patient population, health care professionals (HCPs) are faced with an overwhelming backlog of patient needs, with the provider-to-patient ratio growing more disparate as time goes on. However, technological advancements have made great bounds in alleviating the pressures on both patients and HCPs in recent years. With the arrival of insulin pumps, dedicated diabetes mobile apps, data analysis and remote monitoring, it is becoming easier than ever for patients to self manage and for HCPs to have a more accurate overview of a patients’ condition. As the role of digital within diabetes management continues to expand, we’ll be seeing more and more digital solutions that address the key needs of diabetes patients and HCPs alike. Here, we've highlighted 4 key digital trends in diabetes care.