Promoting Costa's Christmas range with a digital sing-along
'Merry Christmas to Me' Promotion
Costa was preparing for its most exciting Christmas yet and wanted a strong digital presence. With anticipation for the legendary Christmas cups reaching fever pitch, Costa needed us to help launch the festive period and new seasonal products with a bang. With the competitions, games and social media engagement, the buzz had to be bigger than ever before.
A Christmas campaign that featured fresh incentives each of the seven weeks.
Combining the joy of Costa’s famous Christmas Cup Characters and the guilty pleasure of taking a good selfie, Graphite formed Sing-a-long Selfies campaign, an Elf-Yourself inspired video generator. With a fun and easy to use interface including perspective parallax, users were tasked with selecting their favourite cup out of Santa, Snowman and the Penguin and upload their best selfie.
Over 9,000 video entries within the first few weeks
Then, using high-level animation and complex video layering and compositions, we brought the cups to life. Complete with the user’s selfie and singing one of three different bespoke Christmas carols celebrating Costa and the joy of #MerryChristmasToMe moments. The resulting 15 second video was downloadable, could be emailed or shared on Facebook or Twitter. Entries were submitted to a prize draw to win a great prize!
Over half a million user sessions recorded
One of the most important functions of the Christmas mini-site was to reveal the always-anticipated limited edition Christmas range. For this year’s menu, we employed parallax effects to allow the products to scroll over the background. We were satisfied that the Menu page ensured all the treats on offer came across every bit as irresistible as they were in person!
To celebrate the return of the Christmas ceramic cups, we built a page to bring the cup characters to life and to boost engagement and as a data capture exercise included a prize draw that asked users to pick their favourite cup for the chance to win.