The value gap: What HCPs want from pharma digital in 2026

Download your copy of our new report to explore the value gap shaping digital engagement and the opportunities to deliver more meaningful, clinically relevant experiences.

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Delivering real value to HCPs through meaningful digital engagement is still falling short in healthcare and pharma.

We spoke to 225 senior healthcare professionals across the US, UK and Germany to understand how digital pharma is experienced in practice, where it supports clinical work, and where friction continues to undermine engagement.

From relevance and utility to usability, trust and AI, this report reveals how HCPs judge digital interactions in 2026, and why more digital activity doesn’t automatically translate into more impact.

If you’re responsible for digital, omnichannel or customer experience strategy, these insights matter.

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