Design Systems
We create Design Systems that bring clarity and consistency to complex digital ecosystems. Systems that make it easier to scale experiences across brands, markets and platforms — without slowing teams down or increasing risk.
We work with healthcare and life sciences teams to turn fragmented digital estates into connected, usable experiences for HCPs and patients. The result is faster delivery, lower cost of ownership, and digital products that feel coherent, intuitive and built with real users in mind.
Create unified, scalable digital experiences
For your customers
- Consistent, intuitive journeys across touchpoints
- Fewer barriers and clearer paths to value
- Accessible, mobile-first experiences by default
For your teams
- Faster launches and localisations
- Less duplication and rework
- Clearer alignment across markets, brands and products
The challenge: Fragmented digital ecosystems
Digital ecosystems within healthcare and life sciences are complex. Brand and above-brand structures, legacy platforms, local market needs and compliance constraints all shape the digital experience.
Over time, this leads to fragmentation — inconsistent interfaces, duplicated effort, slow delivery and experiences that are designed around regulation rather than real user needs.
Common challenges:
- Inconsistent UX across brands and markets
- Confusing journeys for HCPs and patients
- Multiple logins and disconnected platforms
- Slow, expensive launches and updates
- Brand budgets absorbed by build, not content
What is a Design System?
A Design System is a living framework of reusable components, patterns, standards and guidance that teams use to design and build digital products consistently.
In healthcare and life sciences, it also encodes regulatory, accessibility and UX best practice, helping teams move faster without re-solving the same problems or creating approval risk.
- Reusable UI components with flexibility built in
- Shared UX and visual standards
- Clear rules for consistency and variation
- Alignment between design, development and compliance
How will a Design System help you?
Design Systems are not about locking teams into rigid templates. They’re about enabling scale with confidence so that global teams can move faster, local teams can adapt responsibly, and customers experience coherence rather than complexity.
- Improved usability and reduced friction
- Faster speed to market for new launches
- Simpler localisation across markets
- Pre-approved components that streamline MLR
- Shared learning across brands and regions
Measurable impact we see in practice
When Design Systems are embedded properly they unlock tangible operational and commercial value.
- Site launch timelines reduced from 3-4 months to 3-4 weeks
- Up to 60–90% reduction in launch costs per site
- Fewer rebuilds and less duplicated effort
- More budget and effort shifted from build to content
Whether you’re starting from scratch or scaling up
Some organisations come to us with no existing Design System. Others have one that exists, but is not currently meeting the needs of their teams or customers. In both cases, the challenge is the same: making it usable, trusted and valuable across the organisation.
The below processes can be undertaken in just a few weeks, providing strategic direction and insight to help you move forward.
Where to start
Design System Audit
A full review of your existing design system and its guidelines in order to identify problems and provide practical recommendations to enhance consistency, usability, and effectiveness.
Strategic Workshop
A collaborative, structured session designed to align your teams, uncover user and business needs, and create a clear, actionable strategy, helping you move forward with clarity.
Digital Ecosystem Audit
If you need to evaluate your digital platforms holistically, our audit provides a holistic evaluation of your digital experiences, identifying functionality gaps and optimisation opportunities.
Let’s bring clarity to your digital ecosystem
If your digital landscape feels complex, slow or difficult to scale, we can help. Get in touch to explore how a design system could support your teams, your customers and your long-term digital strategy.
