Digital experience.
Human impact.
We collaborate with healthcare and pharmaceutical organisations to create innovative digital patient and HCP experiences through user research, strategy and customer-centric design.
A specialist digital design partner for healthcare and pharma
We are a dedicated Health and Pharma digital design and experience agency, creating UX and design solutions that result in a positive, measurable impact on people’s health and wellbeing.
Whether Patients, Healthcare Professionals, or Consumers, we deep dive into peoples’ emotional needs and behaviours to deliver custom digital design solutions that will keep them coming back. Our unique approach blends strategy, research and human-centered design to create digital healthcare and pharmaceutical experiences with purpose.
Working across Omnichannel Experience and Digital Health, we bring the voice of the customer into the design process to ensure your products meet their needs whilst driving positive results for your business.
Trusted by
Our work
Creating a consistent digital ecosystem for a global pharma organisation
We partnered with a leading global pharma organisation to create a new design system for their digital platforms, brands and markets, bringing efficiency for internal teams and enhanced user experiences for HCPs and patients.
Designing the next generation of digital healthcare and insurance with Vhi
We redesigned Vhi Healthcare's core customer-facing app, creating a better user experience and facilitating easier access to content and features. The award-winning app empowers Vhi members to take control of their health.
Designing a disease-first oncology hub around HCP mental models
We validated a shift from product-led to indication-led navigation for a consolidated oncology hub through usability testing with senior clinicians, solving ISI compliance without disrupting the user experience.
Conducting user research with ultra-rare disease patients to enhance the patient support programme
We conducted in-depth research with patients to support the development of a new digital patient support programme, mapping patient journeys to understand their lived experiences and needs.
Creating a consistent digital ecosystem for a global pharma organisation
We partnered with a leading global pharma organisation to create a new design system for their digital platforms, brands and markets, bringing efficiency for internal teams and enhanced user experiences for HCPs and patients.
Designing the next generation of digital healthcare and insurance with Vhi
We redesigned Vhi Healthcare's core customer-facing app, creating a better user experience and facilitating easier access to content and features. The award-winning app empowers Vhi members to take control of their health.
Designing a disease-first oncology hub around HCP mental models
We validated a shift from product-led to indication-led navigation for a consolidated oncology hub through usability testing with senior clinicians, solving ISI compliance without disrupting the user experience.
Conducting user research with ultra-rare disease patients to enhance the patient support programme
We conducted in-depth research with patients to support the development of a new digital patient support programme, mapping patient journeys to understand their lived experiences and needs.
“Over the past six years, our collaboration with Graphite Digital has been a true partnership—built on trust, creativity, and a shared commitment to delivering exceptional digital experiences. From the outset, our teams integrated seamlessly, and it was clear we were working with a group of highly talented and passionate professionals.”
“Working with Graphite felt like a genuine partnership from day one. The creative quality was consistently strong, with real care put into designing thoughtful, human digital experiences. Our relationship was built on trust, honesty, and open collaboration. They’re simply good people to work with, and that trust made even complex work feel lighter and more effective.”
“The Graphite team have been an absolute joy to work with. Their innovation, creativity and business knowledge pushed us to advance our UX and customer journeys and has resulted in much improved App Store ratings and customer feedback. The highest compliment I can give Graphite is that we felt that they were part of our team and drove us to bigger and better things.””
