Usability Testing for healthcare and life sciences
Usability Testing focuses on how easily a customer can interact with your digital product and complete the task they set out to achieve.
You’ll gain understanding, clarity and confidence to enable you to design a better digital experience for your patients, HCPs or customers.
Service details
Deliverables
Usability Testing sessions are carried out before analysed findings are presented back to you with a prioritised list of actionable improvements to implement across your digital product.
Benefits
Gain a better understanding of your users' needs and behaviours in order to improve usability, engagement and the overall digital customer experience.
What is Usability Testing?
Usability Testing is a research method that evaluates how easily users can interact with a product, system, or interface.
By observing real users as they complete tasks, our UX researchers can identify pain points, uncover usability issues, and gather actionable feedback. This can be carried out remotely or in person to suit the participants.
This method provides practical insights into how a design performs in real-world scenarios, guiding improvements and enhancing user satisfaction. Usability testing ensures that products meet user needs, are intuitive to navigate, and deliver a seamless experience.
Moderated vs. Unmoderated Usability Testing
Usability testing can be exploratory in nature, using a moderated approach to uncover the ‘why’ behind what user interactions by asking follow up questions and observing non-verbal responses.
It can also be evaluative in nature, taking an unmoderated approach to measure performance against predefined metrics such as time-on-task, bounce rate, number of clicks in backward navigation, etc. as well as gathering more limited verbal feedback.
Usability scores and metrics
When conducting usability testing, we can also use ‘Customer Effort Scores’ or ‘System Usability Scores’ (SUS) to allow you to make clear comparisons between usability testing session outcomes and measure the impact of changes implemented over time.
How will our Usability Testing services help you?
Usability Testing provides valuable insights into how real users interact with your digital products, helping to identify areas for improvement. By observing user behaviours, you can uncover challenges, quick wins, and opportunities to enhance the overall experience — in turn, driving repeat engagement.
Testing with real users highlights issues that internal teams may overlook, ensuring that your product meets user needs effectively. It also allows you to validate designs early in development, reducing the risk of costly changes later.
Key benefits:
Validating designs: Confirms that prototypes align with user expectations, ensuring seamless navigation.
Improving UX: Identifies pain points and usability challenges to refine the experience.
Benchmarking usability: Measures product performance, setting a foundation for ongoing improvements.
Whether optimising an existing product or testing a new tool, Usability Testing helps you make data-driven decisions for better engagement and user satisfaction.
The Usability Testing process
Understanding
Understanding your research objectives and the wider context of your digital product and target audiences
Planning and recruitment
Planning out the step by step process for all usability testing sessions, and sourcing appropriate participants from your target user groups. We can also create white labelled versions of your digital products here if required.
Testing
Our UX researchers will facilitate the testing sessions, either virtually or in-person.
Reporting
Analysed findings are presented back to you as a prioritised list of actionable improvements and recommendations to implement across your digital product or service, and a comprehensive written report will be provided.
