Our workshop provides a framework to promote innovation within your team and helps you apply new solutions to customer and business problems.
What is an Innovation Workshop?
Graphite has created a structured space for creativity and future thinking that can be facilitated remotely. Innovation workshops provide a way to explore new paths and ideas - innovating through practical exercises and research. The workshop provides a focused and creative environment for teams to collaborate and formulate ideas into a future vision.
Innovation comes most naturally when we are forced to adapt and react with limited resources and our Innovation workshops can be executed remotely using digital tools. We recommend a maximum of 10 attendees including the Graphite team.
The Graphite Digital Innovation Workshop is run over 3 days using lean methodology. The format requires smaller commitments in time from participants and leadership teams. It encourages teams to consider their innovation path within the next 2 years, with outcomes that are desirable, feasible and achievable.
The workshop has been structured to include design thinking principles, ideation through practical exercises and testing with real people. It is split into the following phases:
Preparation for the Workshop:
Setting Objectives and Research
We gather information from user research and stakeholders prior to the workshop.
Stakeholder interviews, user research and crowdsourcing
Stakeholder interviews will validate the overarching business goals and create the space in which the innovation needs to take place. We might also crowdsource problems to solve from members of the team prior to the workshop and use existing user research if available.
Group Homework Sent
Each member joining the innovation workshop will be asked to gather and find examples of work to present to the group that can kick start ideas.
Attendees may have homework that includes researching 3-4 problem areas and the ways this might be currently solved in this sector or using inspiration from another sector. The Graphite team can also help teams validate the problem by conducting very quick user research.
Innovation Sprint Objectives
In the first part of the Innovation Sprint, we gather business needs, objectives and agree where the focus should be. The innovation time can then be spent on inspiration and creativity. The outcome here is to agree on requirements and present the process of an Innovation workshop to attendees.
Workshop Day 1
Getting Inspired - Ideation & Future-thinking
Meet and greet, a reminder of what the project is about, what the desired outcomes are, and the plan for the day.
How Might We
While insights are presented, attendees will write “how might we” statements which can be sorted into categories for ideation.
Presentation of findings
A presentation of findings from research and preparation phase including competitors, sector research, survey findings, and personas, etc.
Each attendee showcases their inspiration research.
Three speakers to give an overview of their knowledge around the topic including an external guest speaker.
Workshop Day 2
On the second day, the team will work together to produce innovative ideas that are materialised into a product concept. The team will also imagine the impact that the concept could have on users, business and society.
Prototype & Test
Introduction & Recap
What we will be doing today. A quick recap of what we went through in the previous workshop.
Writing down our ideas of how we could solve our problem statement (little and large ways). Discuss, categorise and vote on ideas to take forward.
How would the world around us change if our ideas existed? Breaking into small groups we will map out potential consequences, challenges and opportunities from a user and business point of view.
The team create 8 vignettes to tell a story and idea and then as a group vote on ideas to take forward.
Each attendee takes an idea, visualises it and mocks it up (using paper, iPad, whatever they are comfortable with) to further iterate on an idea and present it back to the group. The team then discuss, categorise and vote on ideas to take forward.
We recap on the 2 days and explain the next steps.
Creating a prototype
Prototyping and User Testing
In this phase, we take the ideas from the workshop and build them out into digital prototypes. This phase of the workshop is usually executed by our lead designers and thinkers at Graphite. The output is usually a clickable prototype that feels and looks like the real thing. We then put the prototype into the hands of potential users to validate the solution.
- Prototype Creation - a clickable prototype that looks like the real thing
- User Testing - put the prototype in the hands of potential users
- Iteration - we edit the prototype based on the feedback from users.
At the end of the Innovation Workshop, the team present the prototypes, the findings and discuss next steps with a wider audience. The package is presented into documentation and shareable assets that can be used for the future of the project.Some of our clients use this package to share their ideas with internal teams or in external communications.
What is the benefit of an Innovation Workshop?
The pace at which innovation is disrupting whole industry sectors is increasing. In today’s environment, companies need to continuously progress new ideas and create solutions to customer problems in order to meet and exceed their expectations. Legacy business models and technology can make it hard for traditional enterprise-level businesses to adapt to a changing market, but an innovation workshop can help teams collaborate to create change.
Graphite Innovation Workshop
Working with Graphite gives your team access to a broad range of its most senior and innovative team-members during the innovation workshops. Every day our talented team of user experience designers are applying innovative thinking in sectors that are highly regulated. Graphite also conducts in-house innovation workshops throughout the year to tackle challenging topics in health care, pharmaceutical and utilities. (You’re in good hands.)
Our process and techniques are designed to save clients both development time and costs. Our approach to product design ensures that all solutions answer customer needs while satisfying business requirements. Graphite Digital has over 10 years of experience in delivering better digital customer experiences for enterprise-level clients in the health and pharmaceutical sectors, including Pfizer and Vhi Healthcare.