The workshop process provides a structured framework to promote innovation and creativity within your team and helps you apply new solutions to customer and business problems.
What is an Innovation Workshop?
Innovation workshops provide a way to explore new paths and ideas through practical exercises and research. They offer a focused and creative environment for teams to collaborate and formulate ideas into a future vision.
Two days of facilitated sessions focus participants around problem identification, ideation, brain-storming, and rapid-prototyping of potential solutions. The process embraces design-thinking methodology and a solution-focused approach to solving customer and business problems.
Our workshops can be facilitated either in-person or remotely to suit you.
How can an Innovation Workshop help you?
The pace at which innovation is disrupting whole industries is increasing. In today’s environment, companies need to continuously progress ideas and create new solutions to customer problems in order to meet and exceed their expectations.
Legacy business models and technology can make it hard for traditional enterprise-level organisations to adapt to a changing market. An innovation workshop will help teams collaborate to drive change. It will help you to bring multiple team members together to apply innovative new solutions to both customer and business problems.
Our experienced teams of strategic, design and innovation experts will work closely with you to keep your teams aligned and moving forwards. We act as the voice of the HCP or patient throughout to ensure that all solutions answer your customer needs, as well as satisfying business requirements.
We have an intimate knowledge of the healthcare and pharmaceutical sectors and the regulatory environment. Innovation and creativity always come first, but not at the cost of obtaining approval.
The Innovation Workshop process
Our Innovation Workshops usually run over 3 days. They have been structured to include design thinking principles, ideation through practical exercises and testing with real people.
The tried and tested format requires a smaller time commitment from participants and leadership teams, who are normally only required to be present for the first 2 days. This structured schedule encourages teams to consider their innovation path within the next 2 years, with outcomes that are desirable, feasible and achievable.
Our workshops can be facilitated either in-person or remotely to suit you. For best results, we recommend a maximum of 10 attendees including the Graphite team. The process is split into the following phases:
Setting objectives and research
We gather information prior to the workshop from user research and speaking with stakeholders.
Stakeholder interviews, user research and crowdsourcing
Stakeholder interviews will validate the overarching business goals and create the space in which the innovation needs to take place. We might also crowdsource problems to solve from members of the team prior to the workshop, and will review existing user research if available.
Group homework Sent
Workshop attendees may also have homework that includes researching 3 – 4 problem areas and the ways these problems could currently be solved either within the sector, or using inspiration from another sector. Each person will gather and find examples of work that successfully solves a user problem that can be presented to the wider group and kick start ideas.
We can also help teams validate the problem by conducting very quick user research if required.
Innovation sprint objectives
In the first part of the Innovation Sprint, we gather business needs, objectives and agree where the focus should be. The bulk of the innovation time can then be used for inspiration and creativity.
The outcome here is to agree on requirements and present the process of an Innovation workshop to attendees.
Workshop Day 1
Getting Inspired: Ideation and future-thinking
Meet and greet, a reminder of what the project is about, what the desired outcomes are, and the plan for the day.
‘How might we... ’
While insights are presented, attendees will write “how might we” statements which can be sorted into categories for ideation.
Presentation of findings
A presentation of findings from the research and preparation phase. This will include things such as competitor analysis, sector research, survey findings, user personas, and more.
Each attendee showcases their inspiration research.
Three speakers are invited to give an overview of their knowledge around the topic, including an external guest speaker. These may be experts in the field, key project stakeholders, colleagues, or others.
Workshop Day 2
On the second day, the team will work together to produce innovative ideas that are materialised into a product concept. They will imagine the impact that the concept could have on users, the business and wider society.
Prototype and Test
Introduction and recap
A quick recap of what we went through on day 1, and an overview of what we will be doing today.
Writing down our ideas of how we could solve our problem statement, focusing on both ‘little’ and ‘large’ ways. Discuss, categorise and vote on ideas to take forward.
How would the world around us change if our ideas existed? Breaking into small groups we will map out potential consequences, challenges and opportunities from both a user and business point of view.
The team creates 8 rough sketches of possible iterations of their ideas. These may be a design for an interface, or maybe just written copy to tell a story of show an interaction between people. They will then as a group vote on ideas to take forward.
Each attendee takes an idea, visualises it and mocks it up — using paper, a tablet, or whatever they are comfortable with — to further iterate on an idea and present it back to the group.
The team then discuss, categorise and vote on ideas to take forward.
We recap on the first 2 days and explain the next steps.
Prototyping and user testing
In this phase, we take the ideas from the workshop and build them out into tangible digital prototypes. This phase of the workshop is executed by our experienced designers and strategists.
The output will be a clickable prototype that feels and looks like the real thing. We then put the prototype into the hands of potential users to validate the solution.
- Prototype Creation: a clickable prototype that looks like the real thing
- User testing: put the prototype in the hands of potential users to get their feedback
- Iteration: we edit the prototype based on the feedback from users.
At the end of the Innovation Workshop, the team will present the prototypes and findings from the user research and discuss the next steps with a wider audience.
The package includes documentation and shareable assets that can be used as you take your projects forward. Some of our clients use this package to communicate their ideas to internal teams, or within external communications.