Digital strategy and design partners for health and pharma
We work with organisations that play a valuable role in improving people’s lives and health. We care about this. It’s why we do what we do. But we know that the healthcare and pharma industry is complex and you’re under pressure to connect with patients and HCPs and build effective digital experiences.
To be successful it’s vital to work with people who understand you and speak your language. Innovation and creativity come first, but not at the cost of approval.


We know what we’re good at and stick to what we do best. Our clients trust us to create digital customer experiences that work — and have a life after launch. Together, we think about the purpose through the eyes of the user and set meaningful KPIs to measure progress for continual improvement. Through monitoring, experimentation and iteration, we can work at speed without sacrificing quality to help you reach your goals.
Why work with us

People first
Patients and HCPs are more than just ‘users’. Our clinical UX researchers get to know the people and their unmet needs.

Compliant innovation
Safety and compliance is key in health and pharma innovation. With our deep regulatory knowledge, we challenge and collaborate to create approvable solutions.

Design for growth
We can help ensure digital success. Insight-driven design and our lean workflow means testing and learning quickly, then scaling proven solutions.
Our team
We’re a diverse pool of strategists, designers and clinical UX researchers with a shared ethos and approach. Our dedicated ‘squads’ are completely focused on you and curated with you in mind. Functioning as an extension of your in-house team, with all relevant training accreditations, we know your challenges inside out. We’re committed to you and to making things happen. With no drama and no fuss.
Learn more about our squad model and why it works
We’re the glue between people, teams and markets, keeping everyone aligned to one goal with a shared understanding and confidence. With our clients, together we’ve designed and delivered successful websites, mobile applications, design systems, and digital tools that have improved experiences for millions of people.
Meet some of our team

CEO

Creative Director

Customer Experience Director

Client Strategist

Senior Operations Manager

Delivery Lead

Design Lead

Marketing Manager
Rob Verheul
CEO
Rob leads the vision, strategy, culture and team at Graphite. He is driven by the opportunity he sees to empower people around the world through digital health, and is focusing Graphite’s energy towards enabling positive, measurable impact on people’s health through digital design and technology.
A committed leader, Rob is passionate about people and has enabled a culture of continuous improvement where the team is empowered and creativity and collaboration can flourish.
Before specialising in pharma and healthcare, Rob worked with many businesses and brands in industries including retail, energy and financial services. He firmly believes that cross-sector learning is key for business and digital success, and that by bringing people together, with diverse experience and thinking, greater outcomes can be achieved.
Away from Graphite, Rob delights in spending time with his family - you’ll often find him creating Lego projects extraordinaire with his two girls or spending time painting or cycling. With extensive experience in growing and running successful businesses, he also mentors other leaders as a qualified executive coach and consultant.
- Leadership
- Culture
- Stakeholder Engagement
- Client Success

Thomas Michalak
Creative Director
Thomas leads the design team at Graphite bringing together cross-functional teams of strategists, designers and researchers to solve client business challenges.
He believes in user-centric digital product development and thrives on projects that require conceptual and strategic innovation skill sets, and lean product methodologies.
An excellent facilitator, he works with senior stakeholders at leading healthcare and pharmaceutical organisations to guide them through design sprints, validating hypotheses and translating concepts into intuitive user experiences.
His work in areas such as telehealth, rare disease, patient engagement and digital innovation has helped global brands bring meaningful and effective digital experiences to people all around the world - and for those users who need them the most.
Prior to joining Graphite, Thomas was the creative lead on several projects working with brands including Unilever, Dove, Lipton, Knorr, Toni&Guy, Johnny Walker, and Captain Morgan. Thomas is a French native and trained in Interactive and Telematic art at Aix-en-Provence Art School.
Away from Graphite, Thomas offers his creative skills pro-bono to local charities, or mentors aspiring design leaders. On the weekends, you’ll most likely find him in full lycra riding his bike in the South Downs, or playing with his two children.
- UX Research
- Product Strategy
- Human-centric Design
- Innovation

Kerry O'Connor
Customer Experience Director
Kerry is responsible for our client end-to-end journey from marketing through to client satisfaction ensuring that every step and every interaction with us is the best and most valuable they have.
She supports a range of growth, new business and client development initiatives and is the lynchpin between client communication teams and all the partners involved in taking the brand to market.
Aside from a stint client-side, Kerry has been in the agency world all her career - starting in client service at Ogilvy before moving into in-house marketing roles at group agencies and independents, running the marketing department at several. Immediately prior to Graphite, she ran her own consultancy helping agencies to grow, be more efficient and more profitable, and was exposed to different management styles, structures, cultures and sectors, giving her a deep understanding of all the components that need to work holistically to help an agency to grow.
Outside of work Kerry prioritises health, wellbeing and nutrition and has attended retreats all over the world. She keeps active with yoga, HIIT and cold water swimming. A big music fan (80s borderline obsession!) she’s often found singing and dancing at festivals with friends.
- Brand
- Strategy
- Client Experience
- Business Development

Holly Mitchell
Client Strategist
Holly is an experience strategist focusing on existing client strategy and new business development. She is committed to delivering customer-centric digital experiences that have a positive impact for our clients and their customers. She collaborates with designers and researchers to get to the heart of a client's brief so the right solution is proposed to meet their business challenge.
With a Marketing and Omnichannel background, she understands the needs of the end-customer and constantly strives to find better ways of doing things and improving outcomes.
Holly has worked both client-side and in agency roles across a wide range of sectors including automotive, media, property, financial services, FMCG, and tourism in the UK, Dubai and Australia. She is a strong communicator who builds lasting relationships with clients, and has a demonstrated history in change management, complex stakeholder engagement and large-scale delivery.
Holly has recently relocated to Kent from London with her husband, young daughter and bouncy labradoodle, Nora. When she’s not working, she enjoys spending time outdoors, yoga, good food and wine, and taking on new DIY projects at home. Holly is passionate about travel and the escapism of visiting exotic locations such as the Maldives, Bali and Central America.
- Client Strategy
- Stakeholder Engagement
- Change Management
- Client Engagement

Leanne Doutré
Senior Operations Manager
Leanne oversees operations at Graphite. She ensures our documentation is up to scratch, and our office, systems and IT runs smoothly day-to-day. Her experience extends to finance, HR, health and safety, asset management and data compliance.
A work-life balance is very important to Leanne and this is something she encourages. Part of her role is ensuring a great employee experience so everything from running the induction process, event planning and internal comms. She was one of the key people responsible for Graphite achieving B Corp status and being awarded a UK 'Best Company to Work For' in 2022.
Before Graphite, Leanne held an operational and location manager role at shared working space PLATF9RM, where she learned and cemented many of her core skills.
Leanne studied Spanish and Latin American Studies at university and her love for language and culture has since continued. She loves backpacking and eschewed suitcases years ago, preferring the ease of travel with just a rucksack. Leanne fell in love with powerlifting during the pandemic, and has since gone on to compete in regional meets. A huge house plant nerd, you can count on Leanne to come to the rescue of any plant that may have seen its day and miraculously bring it back to life.
- Operations
- Internal Comms
- Employee Experience
- Health and Wellbeing

Leslie Rois-Burrows
Delivery Lead
As Delivery Lead, Leslie’s role is to manage our project portfolio and delivery process; aligning it to client needs, building a resilient team, and supporting the agency's growth. For the last four years, she’s been delivering impactful digital projects for our clients, and elevating the function to bring efficiencies through new systems, processes, talent, and Project Management methodologies.
Leslie is an excellent communicator who is able to break down complex technical concepts and design terminology so that it can be easily understood by all. She is skilled in building and managing delivery teams, and has a passion for the professional development and growth of her team members.
Prior to joining Graphite, Leslie worked as a producer for videos and apps, before discovering her love of project management and taking her career in a new direction. In 2022, Leslie was recognised by the BIMA 100 as one of the most influential people in the UK digital industry within the Project Management and Delivery category.
Leslie was born in Argentina and also lived in Croatia before moving making the UK her permanent home. When she’s not at work, she loves to spend time in nature rock climbing or hiking with her dog and husband, or relaxing by painting or cooking.
- Delivery
- Project Management
- Resource Management
- Client and Partner Engagement

Edwart Hart
Design Lead
Ed leads on design across the agency, supporting our teams of UX, UI and Product Designers to create innovative digital solutions. He has played a significant role in delivering core digital products and design systems, scaling across brands and markets, then training client teams, agencies and vendors in how to get the best from them.
An accomplished digital designer skilled in digital strategy, UX and UI, he has worked within pharma and healthcare for the last 6 years creating websites that engage both healthcare professionals and patients. He puts users at the heart of his work and advocates strongly for web accessibility and inclusive design.
Before Ed joined Graphite he worked at a senior level in regulated sectors, such as financial and professional services, picking up awards along the way including Campaign of the Year at the Digital Impact Awards.
Ed is Brighton-based but his travels have taken him far and wide. In addition to exploring new locations and cultures, he is also a major ‘foodie’ so trying new cuisines on his travels is always top of his agenda.
- Design Thinking
- Product Design
- UX Strategy
- Facilitation

Amy Breakwell
Marketing Manager
As Marketing Manager at Graphite, Amy is responsible for the smooth running of the agency’s marketing initiatives. She works closely with new business and all our teams to create opportunities, generate new leads and to build a positive perception of Graphite for existing and prospective clients, new talent, and the wider digital, healthcare and pharmaceutical sectors. A proficient writer, Amy oversees Graphite's content strategy ensuring all pieces are meaningful, relevant and resonate with our audiences.
Prior to joining us, Amy built up her marketing and business development experience in roles within international education, where she was responsible for brand awareness and lead generation for a global group of international schools. This involved content creation, event planning, graphic design and building strong relationships with a network of partner agents around the world.
Out of work, she enjoys travelling; seeing and exploring new places, cultures and cuisines. Another love is music so you’ll often find Amy at gigs and hunting down new talent. When it comes to keeping active, it’s a combination of gym workouts, seafront runs and walks in the South Downs. Recently, her time has been taken up with the renovation and interior design of her new home.
- Marketing
- Communication
- Content
- Research
