Blog - Product Strategy
Graphite is a digital product agency working with global organisations to create digital experiences with value and purpose.
Partnering with Digital, Innovation and Product Teams, we work to deliver long term vision with increased velocity, using a range of contemporary techniques to help ensure organisation acceptance and market readiness.
In our ‘Product Success’ toolkit
Defining the strategic approach for the product - Focused on exploring opportunities and aligning business and customer value into an actionable plan.
Rapid prototyping of a tactical concept and validating with customers - Implementing a product solution in partnership with stakeholders and customer testing in just 5 days.
Realisation of a viable, market-ready product or feature - Ready for piloting and adoption by the business. Designed, developed and deployed in three months.
Tactical Campaign Promotions
We also create tactical marketing promotions that connect organisations with their audiences using our own digital products; Prize Media and Carrot Incentives.
Each product helps us to create these promotions quickly, enabling the time and budget to be focused on creating an engaging customer experience, as the proven platform handles the technology requirements.