Rob Verheul

Rob leads the vision, strategy, culture and team at Graphite. His focus is on looking ahead - understanding how the healthcare and pharma landscape is shifting, staying close to client needs, and shaping a clear direction for the business. He brings deep sector knowledge, practical digital experience, and external insight to ensure our work has a meaningful impact for patients, healthcare professionals and the organisations we support.

Rob is a regular speaker at industry events and often contributes to podcasts and sector publications. He advocates strongly for the role of design in improving digital experiences in pharma and healthcare, and enjoys helping teams think more creatively about how they serve their audiences.

Within Graphite, Rob keeps the team aligned on long-term priorities and creates the conditions for others to lead confidently. He has shaped a culture of continuous improvement, where people feel empowered, and where creativity and collaboration can thrive.

Alongside his role as CEO, Rob mentors other leaders as an executive coach, drawing on extensive experience running and growing businesses. Before specialising in pharma and healthcare, he worked with brands across retail, energy and financial services, and remains a firm believer in the value of cross-sector learning.

When he’s not working, Rob is usually with his family. He can often be found exploring art galleries, riding the South Downs on his mountain bike, or enjoying theme parks with his daughters.