Design Thinking & Innovation
We help you unlock fresh thinking and align your teams around what really matters. Using design thinking and behavioural sciences techniques, we work with you to explore new ideas, solve complex problems, and turn uncertainty into clear direction.
In healthcare and life sciences, innovation often stalls before it delivers value. We create a structured, safe space for your teams to think differently — grounding ideas in real user needs, testing assumptions quickly, and building momentum from the outset.
Creating clarity and momentum for innovation
Align people and priorities
- Create a shared understanding of the problem
- Give stakeholders space to think beyond day-to-day delivery
- Align teams around what matters most
- Build early buy-in and ownership
Move ideas forward with confidence
- Test assumptions before major investment
- Bring ideas to life quickly and tangibly
- Use real user feedback to guide decisions
- Decide what to pursue, refine or stop
The challenge: Intentional innovation
Innovation initiatives rarely fail due to a lack of ideas. More often, teams struggle to align around the real problem, the user need, or where to invest with confidence.
In complex, regulated organisations, this creates hesitation. Risk increases, progress slows, and promising ideas stall before they reach users. Common challenges include:
- Competing views of the problem
- Ideas driven by opinion rather than evidence
- Low confidence in investment decisions
- Low progress and stalled initiatives
- Innovation that doesn’t move beyond concept
How we utilise Design Thinking to create clarity
Design Thinking gives your teams a structured way to explore challenges collaboratively. It creates a safe environment for corporate stakeholders to engage, think creatively, and challenge assumptions — without losing focus or direction.
By bringing together diverse perspectives and grounding ideas in real user needs, we help teams align early and move forward with shared confidence.
What you'll gain:
- Shared understanding of the problem to solve
- Stronger stakeholder alignment
- Reduced reliance on assumption
- Clearer priorities and direction
Grounded in behaviour change, not guesswork
Alongside Design Thinking, we apply Behaviour Change principles to understand how people really think, decide and act, not how we assume they should.
This allows us to design solutions that encourage positive behaviours, whether that’s sustained engagement with a digital health app, confident decision-making by HCPs, or improved adoption of new digital services. This enables:
- Insight into real motivations and barriers
- Behaviour-led experience design
- More effective engagement strategies
- Measurable impact, not surface-level change
How we can support digital health and pharma teams: Example use cases
Our clients use Design Thinking and Innovation methods when progress feels blocked, risk feels high, or alignment is missing.
We move quickly from discussion to tangible outputs — often creating and testing concepts with users in as little as a day — so ideas gain momentum rather than getting stuck in workshops.
Design Thinking & Innovation in practice:
- Addressing patient pain points in a digital health app through a design sprint
- Bringing early concepts to life and testing them with users
- Aligning global stakeholders around a shared product or service vision
- Creating evidence to support business cases and transformation plans
- Building buy-in through ideas are co-created, not handed down
Design Thinking and Innovation: Services and methodologies
Innovation Workshops
Structured sessions that create space for strategic thinking, insight and alignment around opportunity.
Design Sprints
Time-boxed sprints to rapidly define, prototype and test ideas with users before committing to build.
User Research
Qualitative and quantitative research to uncover real needs, behaviours and barriers.
Digital Experience Strategy
Evidence-led strategies that connect user needs with business goals and guide confident decision-making.
UX & Engagement Optimisation
Optimise UX to drive engagement and high-value conversions across your digital platforms.
UX Strategy
Build a comprehensive and fully tailored UX strategy that aligns user needs with commerical objectives.
Let’s unlock clarity and momentum
If you’re facing complex challenges or stalled initiatives, we can help you move forward with confidence. Get in touch to explore how design thinking and behaviour-led innovation could support your teams and your users.
