Product Design
We work with healthcare and life sciences organisations to create user-centred digital products, from HCP portals and patient platforms, to digital health apps or brand websites. Our teams combine strategy, research and design to reduce complexity, accelerate outcomes, and create digital experiences that deliver lasting value.
Turn insight into impactful products
For your customers
- HCP platforms that improve clinical efficiency and build trust with your brand
- Digital health products designed around real patient needs
- Dynamic membership app experiences that drive repeat engagement
- Accessible and intuitive experiences across omnichannel touch points
For your teams
- Drive better outcomes through intuitive, user centred digital products
- Build long term engagement and strengthen customer relationships
- Enhance digital ROI with insight-driven and strategic experience design
- Scalable digital solutions that grow and evolve with you
The challenge: Delivering truly user-centred digital experiences
Digital experiences in healthcare and life sciences are shaped by complex user needs, regulatory requirements, legacy platforms, and market variation. As digital portfolios expand, creating experiences that feel consistent, intuitive, and truly user centred becomes increasingly difficult.
Over time, this complexity leads to fragmentation. Products and platforms become disconnected, user needs are diluted by constraints, and digital strategies struggle to translate into confident execution. To move forward, organisations need a way to simplify complexity while delivering meaningful, differentiated experiences.
Common challenges:
- Clinical tools and platforms that slow HCP workflows and make knowledge sharing difficult
- Digital products that meet functional requirements but fall short on usability, limiting real-world impact and outcomes
- Low adoption and engagement caused by experiences that fail to build trust or long-term relationships
- Digital products that are difficult to scale, adapt, or evolve as user needs, markets, and expectations change
What is product design and how can it help you?
Product design is a structured, user centred approach to turning complex healthcare requirements into digital products that are intuitive, trusted, and built to scale. By aligning strategy, innovation, and delivery, it ensures digital experiences support real clinical workflows rather than technical or regulatory constraints.
By embedding user insight throughout the process, product design shapes solutions around the needs of HCPs, patients, and consumers. This leads to digital products that improve usability, enhance clinical efficiency, reduce fragmentation, and drive meaningful outcomes.
The result is digital experiences that build long term engagement, support adoption, and evolve with confidence over time, helping you stay at the forefront of your field.
Our Product Design approach
We believe the best digital products are created through close partnership.
We work collaboratively with your in-house teams and external partners, adapting to existing processes while bringing clarity, structure, and momentum to delivery. Our designers embed themselves within your organisation, building shared ownership of outcomes and ensuring continuity from strategy through to launch and beyond.
Accessibility is never optional. UX best practice is never an afterthought. And development handover is never a handoff — it’s a conversation.
The result is product design that is human-centred, compliant by design, and built to scale across complex healthcare ecosystems.
What it looks like
Set direction and align
We align business goals, user needs, and digital strategy to define a clear direction. Through research, insight gathering, and ecosystem mapping, we create a shared understanding of the problem before moving to solutions.
Design, validate, and deliver
We design intuitive, accessible digital experiences using an iterative approach. By embedding UX best practice, testing with users, and collaborating closely with stakeholders and developers, we ensure designs are usable, compliant, and ready to scale.
Launch, enable and evolve
We support seamless launch and adoption through clear documentation, training, and handover. Post launch, we gather insight, measure performance, and evolve products over time to ensure long term value.
Product Design: Services and methodologies
UX & UI Design
User experience (UX) and user interface (UI) design enable you to deliver on your vision whilst balancing both customer and business needs in the design of your digital products.
Innovation Workshop
Innovation workshops offer a focused yet creative environment for your team to collaborate and formulate ideas into a future plan to solve business and customer problems.
Usability Testing
Test the usability of your digital product with your intended target user group to gain actionable insights and guide design iterations.
Rapid Prototyping
Create a viable, testable prototype that will enhance shared understanding of your vision and can be tested with real customers fast.
Design Sprints
A design sprint will take you from initial idea or inspiration to tangible prototype that can be validated with users rapidly.
Audience understanding
Deepen user understanding through discovery-based research to improve the impact of your digital tools and services.
Let’s design better digital products, together
Your products need to work for HCPs, patients, and consumers in the real world. We support you with user centred product design that improves efficiency, drives outcomes, and scales as needs evolve.