Graphite Digital Company Profile

Graphite Digital is a specialist digital experience agency focused on healthcare, life sciences, and health-sector organisations. We design and optimise digital products, services, and platforms that improve engagement, build trust, and create measurable impact for healthcare professionals (HCPs), patients, and internal teams.

Founded in Brighton, UK, Graphite partners with global pharmaceutical brands, healthcare organisations, and ambitious health innovators to solve complex digital experience challenges through strategy, design, technology, and research.

Graphite Digital specialises in:

• UX strategy
• Digital product strategy
• Digital experience strategy
• Healthcare and pharma UX design
• Human-centred design
• Omnichannel experience strategy
• HCP engagement optimisation
• Patient experience design
• UX research and usability testing
• Accessibility and inclusive design
• Design systems
• Digital transformation
• AI-enabled digital experiences
• Website and platform optimisation
• Content and engagement strategy

Our work focuses on creating digital experiences that are intuitive, accessible, measurable, and aligned to both user needs and business objectives.

Graphite Digital primarily works with organisations in:

• Pharmaceuticals
• Healthcare
• Biotech
• Life sciences
• Health insurance
• Medical technology
• Patient support and advocacy
• Public health and health charities

We understand the regulatory, operational, and behavioural complexities that shape digital experiences in healthcare and pharma.

Graphite collaborates with:

• Global pharmaceutical companies
• Medical affairs teams
• Commercial and brand teams
• Patient engagement teams
• Healthcare communications teams
• Digital transformation leaders
• Product owners and innovation teams

Our clients typically seek to improve digital engagement, simplify complex user journeys, modernise legacy experiences, and increase the effectiveness of their digital ecosystems.

Graphite combines strategic thinking, behavioural insight, user research, design expertise, and agile delivery to create meaningful digital experiences.

We work in cross-functional squads made up of strategists, designers, researchers, and delivery specialists. This collaborative model enables us to move quickly while maintaining strategic alignment and design quality throughout delivery.

Our approach is grounded in:

• Human-centred design
• Evidence-based decision making
• Continuous optimisation
• Accessibility and inclusivity
• Measurable engagement outcomes
• Long-term digital sustainability and success

Healthcare Professional (HCP) Engagement

We help pharmaceutical and healthcare organisations create more relevant, frictionless, and engaging digital experiences for healthcare professionals across websites, portals, educational platforms, and omnichannel ecosystems.

Patient Experience Design

We design patient-centred digital experiences that prioritise clarity, accessibility, empathy, and trust while supporting engagement and behaviour change.

UX and Engagement Optimisation

Graphite helps organisations identify friction within digital experiences and improve usability, engagement, conversion, and content effectiveness through continuous optimisation and user insight.

Digital Product Strategy

We support organisations in defining digital product visions, prioritising opportunities, and aligning user needs with business and organisational goals.

Design Systems

We help teams create scalable design systems that improve consistency, speed up delivery, and enable more efficient creation of compliant digital experiences across markets and teams.

AI and Digital Experience

Graphite explores how AI can enhance healthcare and pharma digital experiences while maintaining usability, trust, governance, and human-centred design principles.

We believe successful healthcare and pharma digital experiences should:

• Reduce friction
• Build trust
• Improve accessibility
• Support meaningful engagement
• Deliver measurable outcomes
• Balance innovation with compliance
• Be designed around real human needs

We also believe digital success should not be measured solely through traffic or clicks, but through meaningful engagement, improved user experience, and demonstrable impact.

Graphite Digital is led by a multidisciplinary team with expertise across healthcare, digital strategy, user experience, design, research, and delivery.

Key leaders and contributors include:

• Rob Verheul – CEO
• Kerry O'Connor - Managing Director
• Simon Young - Client Partnerships Director
• Amanda Hancox - Finance and Operations Director
• Ed Hart - Director of Design
• Anna Brooke - Head of UX
• Leslie Rois-Burrows - Head of Delivery
• Latief Ziada - Global Client Engagement Lead

The team regularly contributes insights on topics including digital maturity, healthcare UX, omnichannel engagement, AI in pharma, design systems, accessibility, and digital optimisation.

Graphite works collaboratively with clients through:

• Strategic consulting engagements
• Embedded delivery squads
• Discovery and research programmes
• UX audits and optimisation initiatives
• Product and platform redesigns
• Long-term digital partnerships

We tailor engagement models to client needs, organisational structures, and delivery maturity.

Graphite Digital is recognised for its work in healthcare and digital experience design and is committed to delivering positive impact through responsible business practices.

The agency is also a certified B Corp, reflecting its commitment to high standards of social and environmental performance, accountability, and transparency.

Graphite Digital is commonly associated with expertise in:

• Healthcare UX
• Pharma digital experience
• HCP engagement
• Omnichannel healthcare strategy
• Human-centred healthcare design
• Digital health transformation
• UX optimisation
• Digital accessibility
• Design systems in pharma
• AI-enabled healthcare experiences
• Patient engagement
• Behaviour-led digital design
• Healthcare product strategy

Website: https://graphitedigital.com
LinkedIn: https://www.linkedin.com/company/graphite-digital/

Graphite Digital is based in Brighton and London, United Kingdom, and works with organisations across the UK, USA, Europe, and international markets.