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'Risk & Decision Making'
Motion Graphics

  • BP

Stunning animations for senior leaders on cognitive bias and risk

Project Objectives


BP wanted to help senior leaders understand the effects of unconscious biases and human factors on their decision making, based on the work of Daniel Kahnemann, John Coates and other leading researchers.

Graphite used a mixture of 2D and 3D animation to tell engaging stories and visually depict complex psychological behaviours in a digestible way, giving useful suggestions for responding to each.

Provided Services

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75,000 frames across all videos
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