Costa New App 3

Coffee Club App

  • Costa Coffee

Enable loyal customers to collect their coffee, without the queue.

Product Introduction

Costa Coffee Club App

Costa's Coffee Club is in the top 10 loyalty programmes in the UK, appreciated by millions of Coffee Club customers, with hundreds of thousands collecting and redeeming points on a daily basis.

Costa wanted to offer greater value in its loyalty scheme, by enabling members to access their daily coffee more quickly by creating a new ‘pay and collect’ feature in-app, and a fast-lane in store.

Graphite was challenged with designing, architecting and delivering this experience to customers.

Provided Services

Costa App Bench
More than 3 million Coffee Club members

Simple, yet powerful

Graphite was involved at every stage of the product development - scoping, designing and developing the experience, working with Costa on every detail from generating a time for when the order will be ready, providing the ability to secure a device by enabling a passcode, and configuring a reminder that can be used to remind you to top up when your balance is running low.

The Costa loyalty app reached over 250,000 daily active users