Global Design Systems for health and life sciences
Design Systems turn brand strategy into scalable digital experience, enabling global consistency and creating the foundations needed to evolve across platforms and technologies.
By defining shared interaction and experience standards, we help organisations translate strategy into practical capability. Design Systems connect strategy, technology, and execution, enabling progress at pace, without sacrificing control.
In practice, this approach has reduced time to launch new sites from around three months to three weeks, and cut launch costs by up to 90 percent per website, while creating AI-ready foundations that can evolve with you.
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How a Design Sytem will help you
Built for speed and certainty
Design Systems dramatically reduce build time and development cost. Pre designed, pre approved components enable faster launches, smoother regulatory approval, and fewer reworks. Teams spend less time rebuilding and signing off basics, and more time delivering value with confidence and control.
A foundation for long term growth
Pharma and healthcare Design Systems make it easy to scale digital experiences across brands and markets without fragmentation. Shared patterns, components and guidance create a coherent digital ecosystem that is future ready, while giving teams clarity on how to design, build and evolve consistently.
A better experience for everyone
Design Systems elevate user experience for HCPs and patients through intuitive, accessible and consistent interactions. They enable more relevant content, flexible brand expression, and inclusive design from the start, ensuring digital experiences work for real users across needs, abilities and contexts.
Our work
Creating a consistent digital ecosystem for a global pharma organisation
We partnered with this top 30 global pharmaceutical organisation to design and roll out a global Design System supporting hundreds of brand websites. Built from the ground up and informed by HCP research, it brings consistency, quality and faster time to market across 280 plus sites, while allowing brands to express their own identity. It now enables teams across markets to deliver better digital experiences and focus on creating high quality content.
- 40 websites delivered using new design system across 15 countries, in under 6 months
- Development time for new website reduced from 2–3 months to 2–4 weeks
- Average cost of building a new website reduced by 90%; localisation cost reduced by 60%
- Optimised online experiences for patients and HCP
Migrating 50+ brand sites to a new and improved Design System in just 6 months
We’ve supported this organisation with the creation, scaling, evolution and maintenance of their global commercial HCP portal and Design System. This has involved migrating 100s of new brands to the new system, bringing consistency and quality, whilst allowing brands to maintain their own identity and personality. We work across multiple markets and digital services to better meet both business and customer needs.
- 50+ brand sites migrated to new, enhanced design system in under 6 months
- Reduced development timeframes and costs
- Consistent customer experience and visual identity for HCPs
- All brands now set up to benefit from future improvements and feature launches
Developing a future-proof global web strategy for a leading specialty pharmaceutical company
Our client had an inconsistent and hard-to-scale digital presence across markets. We partnered with their global and local teams to define a unified web strategy that could strengthen their digital footprint and be maintained sustainably. Through collaborative workshops, we shaped a consolidated global portal model, a new operating framework, and recommendations for a flexible Design System. The result was a clear, confidence-building roadmap for future digital transformation.
- Defined a clear, scalable global web strategy aligned across markets and brands
- Introduced a unified operating model and governance framework
- Delivered a future-ready portal concept
- Strengthened collaboration and alignment between global and local digital teams
Take your digital product forward with us
When digital experiences play a critical role in people’s health, they need to work clearly, consistently, and at scale.
Organisations shaping healthcare and life sciences rely on design to better understand patients and HCPs, connect fragmented digital estates, and deliver experiences that feel intuitive, trustworthy, and fit for purpose. That work spans user research, global HCP websites and portals, patient engagement platforms, and digital experience design across complex ecosystems.
Our approach helps teams launch faster, reduce complexity, and scale with confidence. Digital products, Design Systems, and tools are shaped to support long term evolution, enabling meaningful experiences for millions of users while keeping internal teams aligned and in control.
A unified global digital experience that works for you, and your customers.
HCPs and patients
Who can intuitively navigate your digital platforms, successfully complete key user journeys and build a positive impression of your brands with digital experiences that are designed with them in mind.
Brand teams
Who can create unique and impactful digital experiences efficiently, allowing them to focus their efforts and investments on what really matters to their customers — driving engagement through great content.
Global teams
Who can be confident they have a unified global digital ecosystem that meets the needs of both internal and external stakeholders, with scope for data-driven learning and ongoing optimisation.
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