Launch and Measure Performance
Once a digital product is live, understanding how users interact with it is essential to ensuring ongoing success. Research designed to launch and measure performance helps healthcare and pharma teams track usability, assess effectiveness, and identify areas for improvement—enabling data-driven enhancements that align with user needs and achieve your commercial goals.
By evaluating real-world usage and gathering insights from multiple sources, we help refine digital solutions, ensuring they continue to meet expectations, improve engagement, and drive measurable impact.
Launch and assess: Track performance for long-term success
Assessing the success of an existing digital product is key to maintaining engagement. Our research methods evaluate real-world user interactions, identify pain points, and ensure digital solutions remain effective, efficient, and aligned with evolving expectations.
By continuously tracking usability and gathering insights from real interactions, we help teams make informed, strategic improvements that drive long-term impact.
This type of research provides ongoing evaluation of digital products, ensuring they continue to meet user needs post-launch. By gathering feedback, analysing interactions, and benchmarking usability, we help healthcare and pharma teams identify challenges, track improvements, and refine their solutions.
We use a range of methods — such as unmoderated UX testing, customer feedback, and analytics reviews — to assess and continuously optimise digital product performance:
When will this type of research help you?
This type of research is valuable for continuous optimisation and should be used when:
- You need to evaluate the performance of an existing digital product to ensure ongoing usability and effectiveness.
- You want to track user behaviour over time to identify trends and opportunities for refinement.
- You’re planning updates or feature enhancements and need user-driven insights to guide decision-making.
- You want to compare usability data against past performance or industry benchmarks.
- You need to validate design changes before full-scale implementation.
Typical research methods
Unmoderated UX Testing
Observing users as they complete tasks independently, offering scalable, cost-effective insights, quantifying usability issues and guiding improvements.
Evaluative Surveys
Collecting user feedback on product satisfaction and engagement to highlight pain points, validate design decisions, and inform future updates.
Customer Feedback:
Analysing patterns in customer support tickets, reviews, and complaints to identify recurring issues and new user requirements — such as additional features.
Usability Benchmarking
Measuring user interactions over time to track efficiency, effectiveness, and satisfaction, enabling comparisons with past performance and industry standards.
Analytics
Leveraging data insights to uncover patterns in user behaviour, track usability trends, and validate qualitative research findings.
A/B Testing
Testing early ideas with real users to compare solutions, validate concepts, and refine designs before implementation.
