Designing a new website for Indivi’s next chapter

Designing a website for Indivi meant balancing the needs of three very different audiences: patients, healthcare professionals, and investors. Each group interacts with Indivi in unique ways, so we tailored the experience to meet their expectations.

For healthcare professionals, we prioritised clear, actionable information to help them understand the potential of Indivi’s biomarkers in drug development. For patients, the site provides a welcoming and accessible experience that makes complex topics easier to grasp. And for investors, it showcases Indivi’s cutting-edge innovation and growth potential, building trust and excitement.

By putting user needs at the heart of the design process, we created a site that speaks to everyone while maintaining a unified brand story. The result is a digital hub that connects all audiences to Indivi’s mission to transform neurological research and care.

Indivi came to us with a new name and logo that set the foundation for their brand, but they needed more to bring their vision to life. We took that starting point and developed a complete digital-first brand, creating a cohesive look and feel that reflected their innovation and ambition. From colour palettes to typography, we crafted a style guide that gave Indivi a strong and versatile identity across all digital touchpoints.

By focusing on simplicity and clarity, we ensured the brand could communicate effectively with diverse audiences — from investors and healthcare professionals to patients. The result is a polished and professional brand identity that feels modern and approachable.