The Contradiction Conundrum: Our new digital pharma report

Our research reveals a sector that is excited about the opportunities presented through digital product design. But, despite this optimism regarding the possibilities, confidence in the ability to execute is mixed. This is highlighted through a number of key contradictions facing the pharma sector. 

For example, despite widespread understanding of the value of digital in pharma and the need to make it a future priority, only 4% of digital product launches are regularly succeeding. 

Themes covered in The Contradiction Conundrum include digital best practice and execution, the fundamentals of a successful digital strategy, sources of insight for key decision-making, organisational and individual mindsets, and the role of user research within digital. 

Based on the views of 450 pharma professionals, the report features original data, expert perspectives, and practical advice. 

In it, we explore how, through deepening audience understanding and building the right internal processes, you can overcome any contradiction. 

By elevating their digital products and services, pharma teams have a unique chance to differentiate themselves, improve engagement and add value to their customer relationships. 

We hope that you find it an interesting and thought-provoking read, and we encourage you to ask yourself — are you doing enough to ensure your digital product launches deliver? 

New to Graphite? 

We're a digital customer experience agency that collaborates with healthcare and pharmaceutical organisations to deepen audience connection through meaningful digital experiences. 

We help clients create effective digital products using strategy, user research, and UX and UI design.