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To create successful digital products that resonate with your audience and achieve business goals, it’s essential to embrace a product, rather than a project, mindset. Unlike most projects, which have a beginning, middle and end, agile digital product design and development involves an ongoing process of evidence-based, incremental improvements and refinement. This process allows the product team to build confidence in their product. They can evaluate the potential success of their product as they design it and adjust course early on to maximise the chance of an impactful and positive outcome. Here’s our overview of the key stages in the process for digital pharma products.