Design Evaluation and Usability
Design evaluation and usability research ensures that digital products are intuitive, accessible, and aligned with the needs of patients, healthcare professionals, and other key stakeholders.
By testing and refining designs at any stage of the product lifecycle, we help you identify usability challenges, streamline navigation, and optimise interactions—whether you’re developing a new digital product, improving an existing service, or refining an established solution.
Design: Test usability and evaluate the impact of your user experiences
Evaluative methods — such as usability testing, or card sorting — focus on assessing and validating the usability and effectiveness of a product or concept after it has been developed or during its development phase. These methods help identify issues, refine features, and ensure the product meets user needs and expectations.
By evaluating digital healthcare products throughout the design and development process, we ensure that they are accessible, efficient, and aligned with the way users expect to interact with them.
If you’re experiencing low engagement with your digital products and services, design usability testing and evaluation will help provide insight on where there is room for improvement. Through observing firsthand how your users interact with your digital products and seeing what they struggle with or excel at, you’ll be able to make changes to improve the customer experience and drive conversions for key user journeys.
What do we mean by design evaluation and usability research?
Formative research methods allow healthcare and pharma teams to evaluate how users interact with digital products, uncovering pain points and areas for improvement. These insights ensure that digital solutions are designed for real-world usability—whether optimising an established product, refining a prototype, or validating a service before launch.
Usability research helps uncover specific pain points and challenges users encounter, allowing for targeted improvements in design and functionality. It provides evidence that a product or feature works as intended, validating or refining design choices based on real user feedback. By testing usability and making data-driven adjustments before full-scale launch, this research ensures that digital healthcare solutions deliver a smooth, intuitive, and effective user experience.
When is this type of research most valuable?
Usability research helps uncover specific pain points and challenges users encounter, allowing for targeted improvements in design and functionality. It provides evidence that a product or feature works as intended, validating or refining design choices based on real user feedback.
By testing usability and making data-driven adjustments before full-scale launch, this research ensures that digital healthcare solutions deliver a smooth, intuitive, and effective user experience.
This type of research is used to inform the design of digital products and services at any stage. It is particularly valuable when:
- You need to evaluate and refine an existing digital product to improve usability and efficiency.
- You want to test a prototype or wireframe to ensure an intuitive user experience before development.
- You need to validate existing or new navigation or content structures to enhance usability and accessibility.
- You want to identify usability challenges that impact user engagement and retention.
Typical research methods
Usability Testing
Observing real users as they complete key tasks to identify friction points and areas for improvement.
Card Sorting
Understanding how users expect content to be organised, helping to create intuitive navigation structures.
Tree Testing
Assessing how easily users can find information within your digital product to optimise site structure.
