The rapid digital transformation of the pharmaceutical and healthcare industries continues to reshape care delivery, communication, and innovation. AI-driven solutions, enhanced engagement techniques, and UX innovations will revolutionise healthcare, making adaptation essential for success. Let’s explore five key trends shaping the future of healthcare and why UX is critical to maximising their impact.
Personalising portals: exploring new models of HCP digital engagement
UnitedHealth CEO’s assassination: a brutal reality check on healthcare customer sentiment
It was never about the horses: understanding innovation through customer needs
The European Accessibility Act (EAA) is set to take full effect in June 2025 and is going to make a statement in the digital space, moving us all towards a more inclusive and accessible web. We look at the importance of ensuring your web product is ready from the changes to be implemented as part of the European Accessibility Act (EAA).
Designing digital products that enable behaviour change in healthcare and pharma
