
Measurement Frameworks
Our comprehensive measurement frameworks help healthcare and pharmaceutical organisations to effectively measure and demonstrate the value of their digital platforms. Tailored to your needs, we establish clear benchmarks from the outset while continually monitoring and optimising to track progress and refine strategies accordingly.
By working together with our framework, you'll gain deeper insights into user needs, better optimise digital experiences, align with strategic objectives and ensure your project delivers a lasting and meaningful impact.
Service details
Deliverables
We provide a measurement foundation with clear business goals, objectives, KPIs, and metrics aligned to strategic priorities, alongside guidance to track user behaviour and integrate data into a live reporting framework.
Our approach also includes benchmarking to monitor progress and ongoing analysis to optimise and uncover the “why” behind user behaviour.
Benefits
Our framework will help you ensure the optimal growth and success of your product with data-driven insights, user testing and analytics.
What is measurement?
Measurement is the process of tracking and evaluating performance against a project's objectives and goals. The aim is to ensure that organisations can assess whether or not strategies and initiatives are effective, leading to better data-driven decisions and optimisations for ongoing success.
In a digital product context, measurement enables the alignment of project outcomes with broader business objectives.
What is a measurement framework?
A measurement framework is a system for tracking, analysing and defining the success of a project or platform. It connects your business goals, project objectives and performance metrics, combining them into a cohesive structure, enabling organisations to evaluate progress, optimise strategies and make data-driven decisions.

How does a measurement framework work?
Define goals and objectives
To establish clear business goals and project objectives, aligning with the broader strategy.
Set KPIs and metrics
Identify measurable KPIs to track progress and supporting metrics for detailed insights into user behaviour.
Build analytics infrastructure
Working with your analytics team, we guide the set up of tools and systems (Google Analytics, Adobe) to track user behaviour, collect data and integrate insights into a single framework.
Set up a process for continuous monitoring
We set up a process for continuous monitoring of analytics behaviour to uncover key insights. This is vital for efficient and effective use of data, driving insights–driven optimisation.
Ongoing Monitoring & Optimisation
We establish a process of the ongoing monitoring of the measurement framework, identifying improvement opportunities through the use of quantitative and qualitative methods. This helps us uncover the “why” behind behaviours, test ideas, and deepen our user understanding continuously.
How will a measurement framework help you?
A measurement framework is not only a useful tool for tracking data, it’s a roadmap to future success. Bridging the gap between your vision and actionable outcomes, a measurement framework will help you make informed decisions, optimise your strategy and demonstrate clear ROI and progress toward your goals.
Get in touch to learn how a Measurement Framework can help you

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