User Interviews
User Interviews provide direct insight into the experiences, motivations, and pain points of healthcare professionals (HCPs), patients or customers. This qualitative research method helps pharma and healthcare organisations understand real-world challenges, ensuring digital solutions align with user needs and drive meaningful engagement.
By speaking to target users, we uncover barriers to adoption, decision-making behaviours, and trust factors, helping you create more effective digital products, services, and engagement strategies.
Service details
Deliverables
- Planned user interviews
- Structured qualitative research
- Insight-driven analysis
- Synthesised research themes
Benefits
- Deeper user understanding
- Reduced assumptions and bias
- Evidence-based decisions
- Stronger user-centred focus
What do we mean by User Interviews?
A User Interview is a structured conversation with an HCP, patient, or other key stakeholder that helps uncover their challenges, expectations, and attitudes towards a product or service. Conducted during the discovery phase, these interviews provide contextual insights into user needs, revealing the ‘why’ behind their behaviours.
User interviews are particularly useful when:
Designing a new product or service and you need to define the problem it solves
Seeking a deeper understanding of user context and workflows
Exploring user attitudes towards specific topics or solutions
Unlike quantitative research, user interviews focus on depth over breadth, helping generate hypotheses for further testing rather than measuring frequency of behaviours. Interviews with users tend to be between 30-60 mins depending on the amount of depth needed from the interviews.
How will User Interviews help you?
To create a solution that delivers what your customers want, you first need to understand what they need. You need to see your product through your users’ eyes.
User Interviews bridge the gap between business objectives and user realities by highlighting pain points, motivations, and opportunities. The insights gained reduce risk, improve product-market fit, and ensure user-centred design decisions. This method supports:
Informed decision-making by uncovering what users truly need
Early-stage validation to shape digital strategies before investment
Improved user alignment by grounding design in real-world experiences
