Digital Strategy Service

Design Sprints

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Design Sprints

From inspiration to tangible prototype, validated with customers. This process typically takes 5 days. Design Sprints originated at Google Ventures, and they help to solve big challenges and problems.

Since then, the methodology has been accepted by hundreds of successful brands across the globe. This process allows us to test and learn and improve customer experiences quickly. Ideas are validated with users immediately, which in turn can save considerable investment and reduce uncertainty when launching new ideas or experiences.


Design Sprints can help to bring cross-functional departments together too. So, if you’re working in a silo, our facilitators can help align across departments and make sure everyone is focused on the end-user. Although this is usually a 5 day process, at Graphite, we are able to adapt the process to fit with client timetables.

We brought together a multidisciplinary group and gained agreement in three short days on a set of features would provide an optimal user experience.

Jason McElwee, Senior Product Manager, Pfizer

What to expect from a design sprint

Day 1 - Understand. Map out the problem and pick an important place to focus. 

Day 2 - Diverge. The day starts with ‘lightning demos’. You’ll look at how other people have solved these problems. You’ll sketch competing solutions on paper. 

Day 3 - Decide. You’ll make decisions by voting, and you’ll turn your ideas into a testable hypothesis. 

Day 4 - Prototype. We’ll create a visual prototype. 

Day 5 - Validate. We test with people to get instant feedback on your idea.

Timing: A Design Sprint is 5 days as standard. We can also adapt the Design Sprint process to work with client schedules and offer a 3 day lean sprint as well as a 2 week adaptation.

Deliverables: A document that summarises all of the exercises and findings from the Design Sprint. This detailed overview can assist in internal stakeholder conversations should this be required. The report will include evidence-based recommendations and can be used to justify further investment in digital innovation.

Our Creative Director Thomas Michalak has created an ebook with 30 of his tips for running successful design sprints. The ebook is free to download.

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