Concept Testing

Concept Testing evaluates multiple design concepts to determine which resonates most with your end users, ensuring that teams move forward with the strongest, user-approved solution.

By testing live or prototype products, we identify usability issues, compare performance, and validate concepts early, reducing risk and optimising resources.

Service details

Deliverables

We’ll conduct structured tests to provide qualitative and quantitative feedback on different concepts. Findings are analysed to highlight the most effective design direction.

Benefits

Enables data-driven decision-making to refine designs, avoid costly iterations, and move forward with confidence, as well as ensuring alignment with user needs.

What is Concept Testing?

Concept testing is a UX research method used to compare multiple design variations—whether wireframes, prototypes, or feature concepts—to assess their usability, effectiveness, and appeal. Participants complete tasks using each design while providing feedback on usability and performance, allowing researchers to identify strengths, weaknesses, and the best-performing concept.

Concept testing can be conducted in two ways:

Moderated: A researcher guides participants, gathering detailed feedback in real time.
Unmoderated: Participants complete tasks independently, with actions recorded for later analysis.

This research method is especially valuable before moving into final design and development, ensuring that the selected concept is intuitive, effective, and aligned with real user needs.

How will Concept Testing help you?

By comparing different designs, concept testing ensures that teams move forward with the most viable, user-approved solution, reducing risk and optimising resources.

Validate concepts early, reducing risk and preventing costly redesigns
Identify user preferences to ensure designs meet real needs
Optimise decision-making by comparing performance across multiple versions
Improve usability by uncovering pain points before full development
Save time and resources by focusing on the most effective design solution

By incorporating concept testing into the UX process, organisations ensure that digital solutions are intuitive, engaging, and built for success from the outset.