About
Create. Improve. Impact.
We collaborate with healthcare and pharmaceutical organisations to create innovative digital patient and HCP experiences through research, strategy and customer-centric design.
Latest Whitepaper
Is trust the key factor in digital HCP engagement?
Based on research with HCPs in the UK, USA and France, we shed light on HCP perceptions of pharma-owned digital channels, and what organisations should be prioritising in order to build trust, strengthen relationships and drive engagement.
Our work
Optimising the HCP portal registration process to improve access to valuable content
We recently partnered with Astellas to help them improve their portal registration process and gain new insights on HCP needs and preferences across markets by conducting first-hand user research.
Insights and news
Conducting user research with ultra-rare disease patients to enhance the patient support programme
With leaders needing to focus their spending and efforts on areas where they will see the highest levels of return on investment, we asked industry experts where they felt the smartest and most urgent investments could be made in 2023.
We’re a specialist digital design agency working within healthcare and pharma.
We’re dedicated to purpose-driven projects that result in a positive, measurable impact on people’s health and well-being. Our clients turn to us for our combination of digital expertise, intimate sector understanding, global perspective and local market knowledge. The problems we tackle with them are far-reaching. Solving them involves collaborating with many individuals, stakeholders and regulatory partners.
Our team of expert strategists, designers and clinical UX researchers are completely focused on you. Together, we'll help you deepen customer connection by creating meaningful digital customer experiences, which are truly aligned to the needs of you and your audiences.
Trusted by
Services
User Research
We develop insights through user research to establish what customers want and convert these into actionable, practical solutions.
Strategy
We apply strategy to help you to create a future roadmap of your digital customer experience that is rooted in research and insight.
Design
We design digital products that resonate with your customers and achieve your objectives, testing to ensure effectiveness, then scaling.
Work
Enabling digital innovation in pharma through design sprints
We've been working with a top 5 global pharma brand to deliver the next generation of their core HCP platform, enabling digital innovation through design sprints. By putting users at the heart of decision-making, we’ve designed a solution that strengthens relationships and improves long-term engagement.
Work
Partnering with DKMS to increase the number of registered stem cell donors
Blood cancer charity, DKMS, turned to Graphite to help them gain a deeper understanding of donor journeys and motivations in order to improve the return rates of their stem cell donor registration kits. We conducted user research, then identified high impact touchpoint in the donor journey where improvements could be made.
Work
Redesigning the Vhi app dashboard for a better digital customer experience
With all digital products, first impressions are key. We partnered with Vhi to redesign the dashboard feature of their core customer-facing app, creating a better user experience and facilitating easier access to content and features.
