In this article, we’re looking at 7 methods you can use as a retailer to take a strategic approach to improve conversion. If you can get the right people to visit your website or download your mobile ...
Innovation success - Jim Collins on firing bullets, then cannonballs.
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The 8th of June 2019 marked the 10th anniversary of Graphite! We’ve had some great moments over the years, from designing and developing bespoke and innovative digital products for our enterprise ...
Here are the key considerations when designing with UI in mind, according to The Interaction Design Foundation: 1. Make common elements such as buttons perform predictably so users can unconsciously ...
The days when retailers could rely solely on the power of name recognition are a distant memory. Technology today has created a new shift in the way consumers value brands. Understanding what makes ...
In this post, we take a look at Customer Journey Mapping and how the process can help brands innovate. Customer Journey Mapping is a good way for you to discover and visualise customer engagement and ...
We will be continuing with our list of retail brands who are innovating well from part 1 of this series : ...
In part 1 of this 2 part blog post, we explore why it’s vital for retailers to keep up with constant innovation. Transforming shopping into a more customer-centric, engaging experience with the help ...
In my last Future Talent post, I discussed my experience as an apprentice so far, my job role and the importance of young people getting into digital careers- click here to read if you haven’t ...
Why use rapid prototyping? The process of going from an idea to a new digital product or experience can potentially be a messy one. Rapid prototyping really helps you to create a smoother experience. ...
Having supported digital day for the last three years, we plan to continue our support this coming November and this year deliver greater results - reaching an additional 150 students (minimum) across ...
In this post our apprentice, Lauren, discusses her experiences as a digital apprentice, her thoughts on the industry and her job role. Lauren will also be exploring the importance of encouraging the ...
Our Managing Director @rob_v joined the Digital Leaders from the NHS and Public Health England at their ‘Transforming healthcare in the digital age’ summit on 13th Feb 2019. He came away encouraged ...
Our Managing Director Rob takes an early look at the latest customer experience innovation from Amazon -‘Amazon Prime Wardrobe’. He highlights some user experience tactics that Amazon are using and ...
In the second of our 2 part series on loyalty programme apps in retail we continue with retailer apps 4 to 7. In part 1 on Customer Loyalty, we reviewed the retail apps most highly rated by customers. ...
A good retail mobile app can enhance customer experiences across channels seamlessly. The best retail mobile apps help to engage customers and simplify user experiences. They may blend both physical ...
We’ve been running design sprints with clients for a while now. They are super rewarding, and you can get so much done, framed, prototyped, tested and validated in a week. It can feel empowering ...
Digital innovation is creating new opportunities for the automotive industry. Today, brands are using digital to improve and enhance customer experiences, as well as entirely reinventing how cars are ...
Our Brighton studio is a stone's throw from the beach, with a sea view, a large foyer for meetings and presentations, three meeting rooms, and a large kitchen with games lounge. We're on the look out ...
Loyalty programmes have been a permanent fixture on our high street for many years, however consumers are so inundated with options, it’s worth asking do loyalty schemes really make a difference ...
You’ve got a digital product and it’s doing OK, but you know you need to understand your users and what makes them tick if you want to take it to the next level. Only problem is UX research is ...
The use of digital in healthcare and pharma is an area that has caused big businesses to invest in new teams and capabilities, spawned thousands of startups bringing great innovation, created plenty ...
I’ve been on a whistlestop tour of pharma conferences and events of various sizes and topics over the last few months, and to be brutally honest attending these events has been equal parts ...
Onboarding has always divided the product community. Some swear by it as a powerful tool to engage new users, while some will see it as a last minute hack to please stakeholders or will argue that ...
I recently travelled to Boston to attend IMPACCT: mHealth 2018, a conference for healthcare experts and digital innovators. The main theme: how to overcome operational and regulatory challenges of ...
For most companies, attempting to launch an innovative new product or service is far more likely to fail than to succeed. The stats are quite bleak, with only the world’s most experienced and ...
Have you ever had an idea so good that it kept you awake at night? You visualised how it would look, how it would perform, and how it would change your organisation for the better. But just days into ...
Amazon opened its virtual doors over 20 years ago, and ecommerce is probably still wondering what hit it. Its founder (and currently the richest man alive), Jeff Bezos has continued to disrupt new ...
The wearable tech market has continued to grow since 2014. With wrist-based wearables such as the Apple Watch, the FitBit line of products, and Wear OS by Google continuing to drive sales as they ...
‘When you market to everyone, you market to no one’. That’s a common quote thrown around but few companies truly take it to heart. Many are stuck in a loop churning out ‘one-size-fits-all’ customer ...
GDPR is now in full swing, meaning all companies serving customers living in EU countries need to adjust their customer experience (if they haven’t done so already) to comply with GDPR – and avoid ...
Digital Day this year brought Rob and Callum to Steyning Grammar school - something of a trip down memory lane for Rob; one of the school’s alumni. The day links digital industry professionals with ...
Digital products are an increasingly significant part of our lives, and we at Graphite spend a lot of time thinking about what makes them a useful and valuable part of our lives. Here’s our 2017 list ...
We recently spoke to 14 well-known brands about how they use loyalty to increase engagement with their existing customer base, improve consideration and learn from their customer’s behaviours. A lot ...
The future of learning is here - at least that's what we've been told for a while. Computers and digital technologies have been expected to replace classrooms and provide most of our learning needs ...
This year on 14th November, the 5th annual British Interactive Media Association (BIMA) Digital Day will happen - a unique and special opportunity for digital professionals to partner with young minds ...
Innovation is a term used very widely in global enterprise. In some instances it has taken to mean the sharing of ideas - contributing to an organisation’s working practices, culture or programmes of ...
Creating a product that is profitable to your business while being exciting to the users and not a technological mine field isn’t an easy task, it can almost feel impossible to achieve, as if success ...
We’re delighted to confirm that Rob Verheul, Graphite’s Managing Director has been honoured by inclusion in BIMA 100, an awards initiative that seeks to recognise the individuals who are shaping the ...
Whenever I hear of an agency rebranding in-house, I normally also hear of the uphill struggle and heartache of all the different directions and design committee moments they’ve dealt with. I would be ...
If you work in digital, you might have heard about Design Sprints. This article is intended to provide a short introduction, packed with the key details to help you feel more confident about taking ...
McDonald's ‘Monopoly’ is an annual promotion which is incredibly popular. It's such a powerful marketing machine that not only drives sales for McDonald's but creates a great focus for other brands to ...
When Higgidy approached us with their new branding and a box full of pies it’s safe to say we were excited. This was a total transformation for Higgidy and we couldn’t wait to get involved. ...
This week we’re very excited to announce the launch our latest campaign in conjunction with Shazam - an audio-triggered mobile-only microsite for Azzaro Wanted fragrance for men. This is going out to ...
Welcome to Digitally Lead – a monthly segment where we look back on the news stories that turned our collective heads during the last four weeks. ...
Welcome to Digitally Lead – a monthly segment where we look back on the news stories that turned our collective heads during the last four weeks. This month we're looking at our favourite Christmas ...
A popular and exciting application of JavaScript in web at the moment is physics engines. While it's very easy to go and download a well known JavaScript based physics engine library with all the ...
I was recently asked by a client to share our UX and Design process, part of the exercise was to write down a list of the tools we use. I’ve lived through the web revolution, death of flash, Web 2.0, ...
Over the last few years the challenge of making communication between designers and developers more natural has been a topic close to my heart. I’ve always hated condescending designers that think ...
We’re extremely proud to announce that our very own MD Rob Verheul has been voted Highly Commended in the Sussex Businessperson of the Year category of the Sussex Business Awards 2016. Rob was one of ...
Graphite go back to school as part of Digital Day 2016BIMA’s Digital Day is a nationwide initiative which is designed to link digital industry professionals with students in schools and colleges in ...
Graphite is thrilled to announce the launch of Samsung’s ‘Relive The Sounds Of Summer’ campaign in partnership with Shazam. Samsung’s objective is to increase their customer database through a ...
Today we are very excited to announce both a new client and project. We recently began working with Caterham Cars, the British car manufacturer responsible for the timeless Seven design, originally ...
Welcome to the first ever Digitally Lead – a monthly segment we’re putting together to look back on the news stories that turned our collective heads over the last four weeks. The world of digital ...
A few weeks ago we were excited to hear that our Unlock Utopia project for UNIQLO had been shortlisted for not one, but two BIMA Awards for the Integrated and Consumer Retail Categories. Hooray! With ...
Last night at Olivier House, Graphite played host to over 50 people who had come to the offices as part of Brighton Digital Week’s Open Studios events. Graphite has always welcomed guests in the past; ...
We’re thrilled to announce that Graphite is the official Sussex ambassador for BIMA Digital Day 2016! Now in its fourth year, Digital Day is an exciting event designed to supercharge the next ...
This week Instagram unveiled its bold rebrand which was designed in-house. To say it divided opinion would be something of an understatement, with feedback ranging from praise to despair and ...
Sure, one large screen is enough for most things and people have laptops, so that’s two. But what if you had three? On the internet of things there are various articles about the optimum number of ...
Whether it’s Google’s smart contact lens which monitors diabetics’ glucose levels, or Mimo’s connected onesie which monitors babies’ sleep, the world of mHealth is finally starting to gather ...
Whose Side Are You On?Last night at UNIQLO’s flagship Oxford Street 311 store, a very special launch took place to celebrate the the launch of UNIQLO’s Marvel UT t-shirt range and the UK release of ...
One of Graphite Digital’s very own technical web developers, Will Newmarch has been named as one of the British Interactive Media Association’s (BIMA) HOT 100.BIMA, the UK’s representative for the ...
In March Graphite Digital waved goodbye to the North Laine and moved to Olivier House on Marine Parade – right in the heart of St James Street and in thrall to the iconic Brighton Wheel.2015 was ...
New baby Today sees the culmination of several months internal work on Graphite’s own promotional platform – Prize Media www.prize.media. A cloud-based tool that allows for the quick setup and launch ...
As developers, we are constantly tasked with providing solutions to complex problems on a daily basis. Whether it’s fixing a bug, coming up with a method for the next story you’re assigned to, or ...
In January, we ran a small competition to give away two of our Dribbble invites. We decided since the work was so impressive, we had to give away a third invite too! In this blog post we will reveal ...
For the first time, Costa have released limited edition ceramic versions of their much-loved festive takeaway cups, which are available to buy in store on the run up to Christmas (if you haven’t got ...
I’ve been at Graphite for almost three months now and can’t quite believe my luck. It’s clear that the design industry is crowded and more young people are applying to jobs; therefore making the ...
Two of my favourite technologies in the world of web development at the moment are NodeJS and WebSocket. NodeJS is creating new ways of thinking when coding server-side by allowing for quick and easy ...
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