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Doctor speaking to patient with digital tablet
5 min read

How to strengthen HCP relationships through a joined up digital experience

  • Customer Experience
  • Pharmaceutical
Close up of a paediatrician having a check up on his patient
6 min read

5 pieces of advice for designing successful digital products for those with rare diseases

  • Customer Experience
  • Pharmaceutical
A whiteboard with pink post-it notes stuck on it. There is a plant in a pot on the floor to the right of the whiteboard
6 min read

The digital pharma product development process: 10 stages

  • Pharmaceutical
  • Customer Experience
  • Healthcare
7 people sat around a large table having a meeting together

Designing compliant digital pharma products: Overcoming us vs them

The “us vs them” narrative between those in commercial roles and their colleagues in regulatory compliance is longstanding within the world of healthcare and pharma. When it comes to digital products or services, it’s no different.  Product teams can feel constricted and frustrated by regulatory requirements — as if the end result will be a compromise that won’t live up to expectations. Regulatory teams can feel like they’re not being listened to or have been left out of the decision-making process.  Strict compliance guidelines are a fact of the sector we work in, and rightly so. Rather than constantly fighting against them, put processes and ways of working in place to break down the “us vs them” mentality, involving regulatory teams as early as possible in the product development process to enhance understanding and buy-in. 

  • Pharmaceutical
  • Healthcare
  • Customer Experience
A couple sitting at a table outside on a telehealth appointment
6 min read

How can digital enhance the support tools provided for patients with rare disease?

  • Customer Experience
  • Pharmaceutical
A woman sketches out wireframes for an app design using pens and paper
5 min read

Key design considerations for your digital pharma products

  • Pharmaceutical
  • Customer Experience
A female nurse visits a senior patient at home. They are both wearing surgical masks, sitting at a table with a tablet and notepad in front of them
5 min read

Essential first steps when creating successful digital pharma solutions

  • Pharmaceutical
  • Customer Experience
Shot of a doctor showing a patient some information on a digital tablet

From short-term fix to long-term solution: 5 tips to help your digital pharma products succeed

Across the pharma and health sectors, the past two years have seen an urgent need to ‘get things online’ to ensure business continuity as we all adapt to new ways of working. Many organisations launched digital ‘quick fixes’, squeezing years' worth of digital transformation into months or weeks. Whilst the speed at which teams reacted was impressive, key considerations around the longevity of these new digital tools — and how they would meet both audience and business needs — were often overlooked. Here are our 5 tips on how you can transform your short-term fixes into viable long-term digital solutions that will resonate with your audiences, and improve business efficiency in the process.

  • Customer Experience
  • Pharmaceutical
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