Customer Experience

The CX Sessions were designed to inspire business owners, leaders, product designers and start-ups who want to deliver better CX. We curated a line up of thought leaders that were already creating great products and shaping the future of CX. Our line-up of speakers shared the different methods they use to drive and deliver better digital experiences, inspiring attendees to create better products and experiences for their customers. In this post, we take a look back at Graphite's Virtual CX Sessions and revisit some key quotes and learnings from our inspiring line up of thought leaders.

The days when retailers could rely solely on the power of name recognition are a distant memory. Technology today has created a new shift in the way consumers value brands. Understanding what makes people buy into a brand is complicated - human behaviour is complex and ever-changing. So, it’s essential to understand why some brands exceed in connecting with their customers digitally. It is not enough to have an appealing design to answer the question. Rather, we should dig deeper and examine the behavioural psychology factors behind consumer actions and how it can be applied to digital product design. In this article we discover how tapping into behavioural science such as the McGuire’s Psychological Motives by William J. McGuire, can help product designers be more effective in helping brands reach their audience and reshape customer experience.