Customer Experience

Shot of a doctor showing a patient some information on a digital tablet
6 min read

From short-term fix to long-term solution: 5 tips to help your digital pharma products succeed

Overhead shot of two women working together on laptops
5 min read

Design systems: Your questions answered

Doctor speaking to patient with digital tablet
5 min read

How to strengthen HCP relationships through a joined up digital experience

Team discussion

5 ways to design a better digital customer experience

For a user to have a positive online interaction with your organisation, your digital platforms need to have an intuitive and successful digital customer experience. Delivering a seamless experience is especially important for healthcare and pharmaceutical companies that provide essential products and services to their customers. In this article, we discuss 5 ways that you can design a better digital customer experience.

A close-up photo of someone tipping vitamins from a bottle into their hand
6 min read

Subscription UX: best practices for vitamin and supplement brands

Photo of woman in orange jumper and glasses using laptop whilst working
6 min read

Maximising value from your digital pharma content: Reuse, repurpose, refine

A photo showing people mapping a customer journey with post-it notes and mock-ups
5 min read

How can pharma businesses implement a lean CX strategy?

Design system mobile mockup

How to Create a Pharmaceutical Design System Library

Since 2018, Graphite has been working with a global pharmaceutical client to create and deploy a fully modular design system for use in creating HCP engagement sites for doctors, nurses and pharmacists around the world. Having successfully designed the system, Graphite is currently engaged in the global rollout of the design system, helping to train global agency partners, develop internal communications and further evolve the design system to ensure that we provide the best possible experience for HCPs.