For a user to have a positive online interaction with your organisation, your digital platforms need to have an intuitive and successful digital customer experience. Delivering a seamless experience is especially important for healthcare and pharmaceutical companies that provide essential products and services to their customers. In this article, we discuss 5 ways that you can design a better digital customer experience.
Since 2018, Graphite has been working with a global pharmaceutical client to create and deploy a fully modular design system for use in creating HCP engagement sites for doctors, nurses and pharmacists around the world. Having successfully designed the system, Graphite is currently engaged in the global rollout of the design system, helping to train global agency partners, develop internal communications and further evolve the design system to ensure that we provide the best possible experience for HCPs.