Heuristic Analysis
A heuristic audit involves evaluating the user experience of your digital product against predetermined principles, or ‘heuristics’.
It provides a quick and affordable audit of your digital product to identify key areas where enhancements can be made.
Balancing UX best practice with regulatory constraints, we'll provide a prioritised list of suggestions to improve engagement, usability and feature utilisation.
Service details
Deliverables
An audit of your digital product is conducted by our clinical UX researchers to assess usability against established principles to identify areas for improvement, before prioritised findings are shared.
Benefits
A quick and inexpensive way to gain insights enabling you to significantly improve the usability and overall digital experience for your customers.
What is heuristic auditing?
Our clinical UX researchers will conduct a full review of your digital product or service against established usability principles, or ‘heuristics’.
The aim is to detect usability issues and identify ways to resolve them. It’s an opportunity to look into any gaps within the user experience and aspects that don’t align with either business or user goals.
After the audit — also referred to as evaluation or analysis — has taken place, we can provide you with a list of actionable and prioritised improvements that can be made to improve the overall UX.
How will it help you?
If you’re faced with a situation where you want to improve your users' experience of your product, but are unable to speak to them directly, or perhaps you just have some extra capacity and want to focus on improving UX metrics, then a heuristics audit could be an effective research method.
Conducted by UX experts, it can be a quick and cost-effective way of gaining insights, without the need for participant recruitment.
The research findings will provide a road map for what you should do next in regard to making changes to an existing product.
Upon completion, you’ll be provided with thorough documentation that details each of the heuristic violations along with how this may affect users, as well as priority, severity and early recommendations.
The process
Planning and set-up
Research aims and scope are defined and methods are agreed upon. A detailed plan is written and shared, and all research documentation is created.
Heuristic audit
Clinical UX Researcher conducts the heuristic audit of agreed pages and features. Usability issues and gaps within the user experience are identified.
Report creation
A comprehensive report is created to explain audit findings and provide a list of prioritised, actionable recommendations to improve the UX of your digital products.
Findings and playback
The research report is shared with the client. Findings are explained and discussed, and next steps are agreed upon.
