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The Joy of Winning

  • Uniqlo

A festive product-focused digital customer experience

Project Objectives



The Joy of Winning activity formed part of Uniqlo’s wider Christmas campaign, centred around demonstrating The Joy of Uniqlo and promoting it as the perfect place to buy gifts for loved ones. Our challenge was to create an online experience that put the product at the forefront, whilst offering a simple and joyful experience for users to raise the profile of the brand as a Christmas shopping destination and collecting leads for marketing communication.

Provided Services

Joy App Screens
Over 13 thousand entries were converted from 70% of all visits and 50% of those users opted in for marketing comms, which was received as a brilliant result for the brand.
Joy App Screen 4
Joy App Screen 2
Joy App Screen 3
Joy App Screen 1

Product and mobile-first

We devised The Joy of Winning; a campaign offering users the chance to collect and win clothing from the Men’s and Women’s lines as well as the opportunity to win a £500 shopping spree at Uniqlo.

To enter the prize draw, players were tasked with using a JOY button to collect three products from either the men's or women's ranges. Once they had collected three items they were then able to choose which one they would like the chance to win.

The experience built on our Prize Media platform was designed mobile first with simple steps and beautiful UI. 

Over 6000 users opted in for future comms