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Improve patient or HCP engagement with digital products that resonate

We help our clients to improve digital patient or HCP engagement by creating innovative products, tools and services that put their needs first.

Our user-centric approach to product design and development will help you create meaningful digital experiences that will strengthen connections and relationships.

Our team of expert strategists, designers and clinical UX researchers are completely focused on you. We're experienced in working across multiple therapy areas including oncology, diabetes, haematology, rare disease, and vaccines, as well as consumer healthcare.

With our clients, their teams across markets, and their partners, we’ve designed successful websites, portals, mobile apps, design systems, and digital tools that have improved experiences for millions. 

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Why work with us?

We’ll help you deepen your audience understanding.

We act as the voice of the customer to make sure your priorities are the right ones. Improve HCP or patient engagement with our research-led approach.

We'll support you to enable innovation.

We help you to champion digital innovation within your organisation. Build your business case and enhance shared understanding with evidence-based decision-making and testable prototypes.

We’ll help you get measurable results.

We’ll work together to define clear KPIs for your digital projects, then design solutions that will help you achieve them.

Our work

Optimising the telehealth experience within the Vhi app

We partnered with Vhi Healthcare to redesign and relaunch the Online Doctor telehealth service. Working to quickly respond to changing consumer demands, we undertook user testing, wireframing and concept testing, then implemented our learnings through UX and UI design. The new and improved Online Doctor service drove a rapid increase in service engagement. 

  • Service usage increased by 407% in 3 months

  • Apple App Store and Google Play ratings of 4.7 achieved

  • 4 x amount of successfully completed appointments in 3 months

Online Doctor

How can we support you?

We’re dedicated to purpose-driven projects that result in a positive, measurable impact on people’s health and wellbeing. 

Our clients turn to us for our combination of digital expertise, intimate sector understanding, global perspective and local market knowledge.

Some recent projects have included: 

  • Healthcare and pharma digital customer experience design

  • HCP website and portal design

  • UX research with HCPs and patients

  • Patient engagement platform research and design for rare disease

Enabling engagement by creating effective digital experiences.

People first

Patients and HCPs are more than just ‘users’. Our clinical UX researchers get to know the people and their unmet needs.

Compliant innovation

Safety and compliance is key in health and pharma innovation. We know about regulatory requirements and collaborate to achieve compliance.

Design for growth

We can help ensure digital success. Our insight-driven design and lean workflow means testing and learning quickly, then scaling proven solutions.

Graphite is a key partner for us. Their user focus, product insight, design thinking and creative capability complement our strategy perfectly, and together we will create more and more value for our customers and our business on a global scale.

Want to improve your digital engagement?

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