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Digital design partners for healthcare and pharma

We design bespoke digital products and services that will resonate with your patients, HCPs or customers and achieve your objectives, testing to ensure effectiveness, then scaling. 

We place users at the centre of all our design work, taking the time to understand them, before sketching, designing and testing solutions.

Our agile working methodology and iterative approach to product design 
and development helps our clients to achieve results fast. It ensures projects stay on track and aligned to customer needs, and improves the speed of regulatory approval.

We support our clients in designing consumer healthcare apps, global HCP portals, digital patient engagement tools, and creating design systems for global pharma brands. Whether you are looking for a one-off workshop or design sprint to give your project a creative boost, or a long-term strategic partner, we can help.

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Why work with us?

We’ll help you deepen your audience understanding.

We act as the voice of the customer to make sure your priorities are the right ones. Improve patient or HCP engagement with our research-led approach.

We'll support you to enable innovation.

We help you to champion digital innovation within your organisation. Build your business case and enhance shared understanding with evidence-based decision-making and testable prototypes.

We’ll be your design partner.

We bring cross-functional teams together to solve far-reaching problems. Working towards a common goal, we'll improve efficiency and keep everyone aligned.

Our work

Optimising the telehealth experience within the Vhi app

We partnered with Vhi Healthcare to redesign and relaunch the Online Doctor telehealth service. Working to quickly respond to changing consumer demands, we undertook user testing, wireframing and concept testing, then implemented our learnings through UX and UI design.

The new and improved Online Doctor service drove a rapid increase in users by providing quick and easy access to medical information from the comfort of their homes. 

  • Service usage increased by 407% in 3 months

  • Apple App Store and Google Play ratings of 4.7 achieved

  • 4 x amount of successfully completed appointments in 3 months

Online Doctor

How can we support you?

We work with organisations that play a valuable role in improving people’s lives and health. For over a decade, our clients have turned to us for our combination of digital expertise and market-leading sector knowledge. Our services include:

  • UX and UI Design 
  • Rapid Prototyping
  • Design Systems
  • Design Sprints
  • Innovation Workshops
  • UX Research with Patients, HCPs or Customers

We'll help you connect with patients and HCPs and build effective digital experiences.

People first

Patients and HCPs are more than just ‘users’. Our clinical UX researchers get to know the people and their unmet needs.

Compliant innovation

Safety and compliance is key in health and pharma innovation. We know about regulatory requirements and collaborate to achieve compliance.

Design for growth

We can help ensure digital success. Our insight-driven design and lean workflow means testing and learning quickly, then scaling proven solutions.

Graphite is a key partner for us. Their user focus, product insight, design thinking and creative capability complement our strategy perfectly, and together we will create more and more value for our customers and our business on a global scale.
DIRECTOR & GLOBAL CHANNEL LEAD, ENTERPRISE MULTI-CHANNEL MARKETING — Top 10 global pharma brand

Ready to discuss your design needs?

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