Caterham Header 1

Caterham at Harrods

  • Caterham Cars

Custom iPad experience hosted alongside the new Harrods Caterham Seven.

Project Objectives

Caterham Cars

Created in partnership with Harrods, Caterham’s special-edition Seven, signalled the launch of their first ever personalisation service – Caterham Signature. Graphite's role was to provide an interactive experience optimised for iPad to be displayed alongside the car in one of the premier retail locations in the world, Harrods. The in-store digital experience was required to demonstrate the signature programme to shoppers, and provide a way for them to get in touch with Caterham to request further information or make a purchase.

Provided Services

Caterham Screens 1
This Caterham 7 does 0-60 miles per hour in 3.80 seconds!
Caterham top speed - 136 miles per hour

Built on our Prize Media incentives and competitions platform, the experience allows visitors to learn more about the Harrods Caterham Seven, the specially crafted Harrods customised version of the incredibly quick Seven 420S, and get under the hood of the personalisation service – Caterham Signature.