Custom iPad experience hosted alongside the new Harrods Caterham Seven.
Created in partnership with Harrods, Caterham’s special-edition Seven, signalled the launch of their first ever personalisation service – Caterham Signature. Graphite's role was to provide an interactive experience optimised for iPad to be displayed alongside the car in one of the premier retail locations in the world, Harrods. The in-store digital experience was required to demonstrate the signature programme to shoppers, and provide a way for them to get in touch with Caterham to request further information or make a purchase.
This Caterham 7 does 0-60 miles per hour in 3.80 seconds!
Caterham top speed - 136 miles per hour
Linking up with Prize Media for an effective campaign
Harrods shoppers are able to quickly access more information on the programme via the in-store iPads, enjoying the optimised experience. Caterham’s hand-built nature has always lent the brand’s cars an element of bespoke exclusivity, but the range of options now available to customers is almost limitless, the in-store experience provided an overview into the myriad of possibilities now available to the discerning customer.
Built on our Prize Media incentives and competitions platform, the experience allows visitors to learn more about the Harrods Caterham Seven, the specially crafted Harrods customised version of the incredibly quick Seven 420S, and get under the hood of the personalisation service – Caterham Signature.