Promoting Uniqlo’s Star Wars™ collection and the UK release of Rogue One
To celebrate and raise awareness of their Star Wars™ collection and the upcoming UK release of Rogue One: A Star Wars™ story, Uniqlo offered fans the chance to win tickets to an immersive event at their flagship 311 store in partnership with Disney.
Our mission was to create a campaign that facilitated prize draw entries for customers that had purchased from the Star Wars™ collection both online and in stores. This task involved generating promotional collateral for digital and offline channels.
In addition, we created visuals for a green-screen photo booth and two Snapchat geofilters to be enjoyed by guests on the night.
A rebellion is coming. Are you with us?
Pledge your allegiance to win
We worked in partnership with Uniqlo and Disney to define a campaign position and mechanics based on one of the key themes of the Rogue One: A Star Wars™ story film; Rebellion vs Empire.
Customers that purchased from the Star Wars™ range in store or online received a unique ‘Galactic Code’ and were directed to a bespoke online environment, powered by Prize Media, located on the Uniqlo website. Here they used their code to unlock entry and pledge their allegiance to The Rebellion or The Empire. At this stage data was captured and users were offered the chance to opt in to receive offers and news via email.
To add an element of fun and to offer extra insights, users were able to see real time results showing the percentages of people that sided with The Rebellion or The Empire.
100 lucky galactic fans won entry to the exclusive Rogue One launch event at Uniqlo's flagship 311 store
We launched two snapchat geofilters allowing users to choose the dark side or light side
Creating a campaign
We created a Galactic Code card for staff to hand out to shoppers at the till point and an email containing the code for those that had purchased online.
In addition we created a flyer promoting the competition as well as social and email content.
For the event we launched two snapchat geofilters allowing users to choose the dark side or light side and also all the components for a green-screen photo booth and sharing station.