Uniqlo Utopia

Unlock Utopia
Launch Campaign

  • Uniqlo

Inviting London to Uniqlo's flagship store launch

Project Objectives



Incentivised Promotional Campaign

The Unlock Utopia digital activity formed part of the 'This Way To Utopia' multi-channel campaign for UNIQLO to coincide with the relaunch of their London flagship store at 311 Oxford Street.

Graphite's role was to invite customers to visit the store on the opening day, encouraging as many as possible to be there and capturing their contact details for future marketing.

Provided Services

Uniqlo Utopia Screens
58% of online registrants opted-in for future communications
Desktop Utopia
Mobile Utopia

Utilising the wider campaign's artwork across the campaign pages in a way that showcased the TV advert as well as the promotional suite featuring the 6 campaign ambassadors shot by Rankin. We devised an identity for Unlock Utopia inspired by the wider campaign creative, but with the aim of it also standing out in its own right. 
Designing effectively and beautifully for mobile was a big consideration so we ensured the experience was just as rich as on larger screens.

6,000 codes requested, 2,400 of those redeemed their codes in store on launch day

Customers from both routes were instructed to head to the 311 store on launch day. To process their codes and check if they had won, we used our proprietary promotions platform Prize Media to create an iPad-optimised ‘redemption’ tool, supported by an enthusiastic Unlock Utopia promotion team.