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HCP Engagement Solutions

We collaborate with pharmaceutical organisations to help them improve digital HCP engagement by creating consistent, compliant and intuitive digital experiences that can be scaled across brands and markets. 

Our user-centric approach will enable you to create meaningful digital products that add value and strengthen customer relationships. Through monitoring, experimentation and iteration, we can work at speed without sacrificing quality to help you reach your goals.

Whether you’re starting from scratch with your HCP portal, looking to upgrade your existing design system, migrating to a new CMS, or looking to consolidate your digital ecosystem as part of an omnichannel approach, we can help. 

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How can we help you?

Establish a scalable and consistent brand identity

We utilise design systems to enable joined-up digital experiences for HCPs.

Scale your designs more easily across different products and territories in line with your growth needs, reusing components that already have regulatory approval.

Understand your customer needs and expectations

We gather first-hand customer insight to establish what your users want and need and enable evidence-based design decisions.

We act as the voice of the customer to make sure your priorities are the right ones.

Build your business case and achieve buy-in

We help you to champion digital innovation and transformation within your organisation.

We’ll support you to gain buy-in and align internal stakeholders around one goal with a shared understanding and confidence.

Who we are

To be successful it’s vital to work with people who understand you. Our clients turn to us for our combination of digital expertise, intimate sector understanding, global perspective and local market knowledge.

Carefully balancing requirements for consistency and creativity, we’ll help you transform your digital customer experiences and enable your audience to achieve their aims with minimal effort.

Our services include:

  • User research: We develop insights through user research to establish what your customers want and convert these into actionable, practical solutions.

  • Design systems: We’ll create a reusable library of visual assets to enable you to grow and maintain a global ecosystem of digital products with brand consistency.

  • UX and UI design: Deliver on your vision whilst balancing both customer and business needs in the design of your digital products.

Why work with Graphite?

People first

Patients and HCPs are more than just ‘users’. Our clinical UX researchers get to know the people and their unmet needs.

Compliant innovation

Safety and compliance is key in health and pharma innovation. With our deep regulatory knowledge, we challenge and collaborate to create approvable solutions.

Design for growth

We can help ensure digital success. Insight-driven design and our lean workflow means testing and learning quickly, then scaling proven solutions.

We partnered with Graphite to help us better understand the essential elements of our customer journey, leading to a complete change of the registration process, and furthermore a change in the registration process at a global scale. Apart from other great insights and clear action points, it’s been a key investment that has now enriched our user experience.
Associate Director, Global HCP Portal Lead, Astellas Pharma

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