HCP Engagement Solutions
We collaborate with pharmaceutical organisations to help them improve digital HCP engagement by creating consistent, compliant and intuitive digital experiences that can be scaled across brands and markets.
Our user-centric approach will enable you to create meaningful digital products that add value and strengthen customer relationships. Through monitoring, experimentation and iteration, we can work at speed without sacrificing quality to help you reach your goals.
Whether you’re starting from scratch with your HCP portal, looking to upgrade your existing design system, migrating to a new CMS, or looking to consolidate your digital ecosystem as part of an omnichannel approach, we can help.
Speak to one of our experts
How can we help you?
Establish a scalable and consistent brand identity
We utilise design systems to enable joined-up digital experiences for HCPs.
Scale your designs more easily across different products and territories in line with your growth needs, reusing components that already have regulatory approval.
Understand your customer needs and expectations
We gather first-hand customer insight to establish what your users want and need and enable evidence-based design decisions.
We act as the voice of the customer to make sure your priorities are the right ones.
Build your business case and achieve buy-in
We help you to champion digital innovation and transformation within your organisation.
We’ll support you to gain buy-in and align internal stakeholders around one goal with a shared understanding and confidence.
Our work
Optimising the HCP portal registration process to improve access to valuable content
Astellas turned to us to help improve the registration and onboarding process of their HCP portal. Through conducting user research with HCPs we gained new insight to take forward into the design phases.
- Gained insights on HCPs preferences and market nuances to inform future decision-making
- Identified high-impact areas for improvements to the portal registration journey
- Evidence-based design and development for shared confidence and maximum ROI
Enabling digital innovation in pharma through design sprints
We've been working with a top 5 global pharma brand to deliver the next generation of their core HCP platform, enabling digital innovation through design sprints.
- A new generation portal was launched for a global network of HCPs
- Cross-functional teams were united around a clear goal and customer-centric vision
- A lean and iterative approach, centred around design thinking, enabled rapid progress
Redesigning the Vhi app dashboard for a better digital customer experience
Leading Irish healthcare and insurance provider, Vhi asked us to redesign the dashboard of their core customer-facing app. The solution created was simple, personal, and functional with an improved visual design. Conducting early-stage user research ensured the final design was aligned with customer needs.
- New dashboard preferred by 90% of app users.
- Improved user experience and usability (13% increase in SUS test scores)
- Design and development time and resource efficiencies through user research insight
Who we are
To be successful it’s vital to work with people who understand you. Our clients turn to us for our combination of digital expertise, intimate sector understanding, global perspective and local market knowledge.
Carefully balancing requirements for consistency and creativity, we’ll help you transform your digital customer experiences and enable your audience to achieve their aims with minimal effort.
Our services include:
User research: We develop insights through user research to establish what your customers want and convert these into actionable, practical solutions.
Design systems: We’ll create a reusable library of visual assets to enable you to grow and maintain a global ecosystem of digital products with brand consistency.
UX and UI design: Deliver on your vision whilst balancing both customer and business needs in the design of your digital products.
Why work with Graphite?
People first
Patients and HCPs are more than just ‘users’. Our clinical UX researchers get to know the people and their unmet needs.
Compliant innovation
Safety and compliance is key in health and pharma innovation. With our deep regulatory knowledge, we challenge and collaborate to create approvable solutions.
Design for growth
We can help ensure digital success. Insight-driven design and our lean workflow means testing and learning quickly, then scaling proven solutions.
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