A specialist digital design agency working within pharma and healthcare.

We collaborate with healthcare and pharma organisations to create innovative digital patient and HCP experiences through research, strategy and customer-centric design.

We’re dedicated to purpose-driven projects that result in a positive, measurable impact on people’s health and wellbeing. Our clients turn to us for our combination of digital expertise, intimate sector understanding, global perspective and local market knowledge. The problems we tackle with them are far-reaching. Solving them involves collaborating with many individuals, stakeholders and regulatory partners.

Our team of expert strategists, designers and clinical UX researchers are completely focused on you. Together, we'll help you deepen customer connection by creating meaningful digital customer experiences, which are truly aligned to the needs of you and your audiences.

Speak to one of
our experts

A medical professional with stethoscope round their neck sits at a desk and types on a laptop

Why work with us?

People first

Patients and HCPs are more than just ‘users’. Our clinical UX researchers get to know the people and their unmet needs.

Compliant innovation

Safety and compliance is key in health and pharma innovation. We know about regulatory requirements and collaborate to achieve compliance.

Design for growth

We can help ensure digital success. Our insight-driven design and lean workflow means testing and learning quickly, then scaling proven solutions.

Our work

Enabling digital innovation in pharma through design sprints

We've been working with a top 5 global pharma brand to deliver the next generation of their core HCP platform, enabling digital innovation through design sprints.

A new generation portal was launched for a global network of HCPs
Cross-functional teams were united around a clear goal and customer-centric vision
A lean and iterative approach, centred around design thinking, enabled rapid progress

Our work

Inspiring patients with Type 2 diabetes to take action

We partnered with NHS Know Diabetes team to help them deepen understanding of their users and improve access to high-value content. By optimising the user experience for diabetes patients, we could inspire them to take action when it comes to their health.

Enhanced understanding of patient needs and behaviours
Prioritised list of actionable UX improvements to better serve user needs
Alignment on long-term strategy and goals for the Know Diabetes site

Our work

Redesigning the Vhi app dashboard for a better digital customer experience

We partnered with Vhi to redesign the dashboard feature of their core customer-facing app, creating a better user experience and facilitating easier access to content and features.

New dashboard preferred by 90% of app users
Improved user experience and usability (13% increase in SUS test scores)
Design and development time and resource efficiencies through user research insight

How can we support you?

Our clients trust us to create digital customer experiences that work, and have a life after launch. Together, we think about the purpose through the eyes of the user and set meaningful KPIs to measure progress for continual improvement. Through monitoring, experimentation and iteration, we can work at speed without sacrificing quality to help you reach your goals.

We help our clients with projects such as:

Conducting UX research with patients and HCPs
HCP portal strategy and design
Creation of scalable global design systems
Customer journey mapping for healthcare and pharma
Facilitating concept and innovation workshops
Patient and HCP engagement
Digital product design for consumer healthcare

We're experienced in working across multiple therapy areas, including oncology, diabetes, hematology, rare disease, vaccines, and consumer healthcare.