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A specialist digital design agency working within pharma and healthcare.

We collaborate with healthcare and pharma organisations to create innovative digital patient and HCP experiences through research, strategy and customer-centric design. 

We’re dedicated to purpose-driven projects that result in a positive, measurable impact on people’s health and wellbeing. Our clients turn to us for our combination of digital expertise, intimate sector understanding, global perspective and local market knowledge. The problems we tackle with them are far-reaching. Solving them involves collaborating with many individuals, stakeholders and regulatory partners.

Our team of expert strategists, designers and clinical UX researchers are completely focused on you. Together, we'll help you deepen customer connection by creating meaningful digital customer experiences, which are truly aligned to the needs of you and your audiences.

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Why work with us?

People first

Patients and HCPs are more than just ‘users’. Our clinical UX researchers get to know the people and their unmet needs.

Compliant innovation

Safety and compliance is key in health and pharma innovation. We know about regulatory requirements and collaborate to achieve compliance.

Design for growth

We can help ensure digital success. Our insight-driven design and lean workflow means testing and learning quickly, then scaling proven solutions.

Our work

Optimising the telehealth experience within the Vhi app

We partnered with Vhi Healthcare to redesign and relaunch the Online Doctor telehealth service. Working to quickly respond to changing consumer demands, we undertook user testing, wireframing and concept testing, then implemented our learnings through UX and UI design.

The new and improved Online Doctor service drove a rapid increase in users by providing quick and easy access to medical information from the comfort of their homes. 

  • Service usage increased by 407% in 3 months

  • Apple App Store and Google Play ratings of 4.7 achieved

  • 4 x amount of successfully completed appointments in 3 months

Online Doctor

How can we support you?

Our clients trust us to create digital customer experiences that work — and have a life after launch. Together, we think about the purpose through the eyes of the user and set meaningful KPIs to measure progress for continual improvement. Through monitoring, experimentation and iteration, we can work at speed without sacrificing quality to help you reach your goals. 

We help our clients with projects such as:

  • Conducting UX research with patients and HCPs
  • HCP portal strategy and design 
  • Creation of scalable global design systems
  • Customer journey mapping for healthcare and pharma
  • Facilitating concept and innovation workshops 
  • Digital product design for consumer healthcare 

How can we help you?

User research

We develop insights through user research to establish what customers want and convert these into actionable, practical solutions.


We apply strategy to help you to create a future roadmap of your digital customer experience that is rooted in research and insight.


We design digital products that resonate with your customers and achieve your objectives, testing to ensure effectiveness, then scaling.

Graphite is a key partner for us. Their user focus, product insight, design thinking and creative capability complement our strategy perfectly, and together we will create more and more value for our customers and our business on a global scale.

Want to discuss your current digital challenges?

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